As I'm writing this, we're developing the marketing strategy for the college where I am working. Since our budget is limited, we can't really compete with the universities and some of the larger colleges when it comes to resources. We have to do things a little different.

We are competing with the big players and in one way or the other, we're closing the gap and building our brand - the right way.

We're listening

This is a guest post by Ben Johnson of Logoinn Let me share one of my dreams with you that I often see and fear. No, it isn’t about me being in hell or that I have died, but it’s something very different. I see that all of a sudden, one day, people have stopped recognizing me anymore, the ones who were good acquaintances and associations.

Today I had an interesting experience. Our college had a seminar with 40 kids from high school.

Every business should have a branding model, even small ones, and especially large ones like the college where I work. At the moment, I don't think that we have a branding model. Therefore, what I'll be doing during the next months is to try to figure out how our college should be branding our services.

What is a Branding Model?

In a few weeks, we'll be starting our creative phase and create the first real marketing strategy for our college. We'll be using several months, most likely closer to six.