The first thing you should understand, is that it's a long term decision. Even though my thoughts on this topic is not really related to Seth Godin, you should read The Dip. Sometimes quitting is the best decision, sometimes sticking is what you should be doing. It's an awesome book about any project or about any long term decision really.

I have just been at an amazing conference about Internet marketing. A lot of well-known speakers attended, like Chris Anderson, Mike Walsh, Jack Myers, Gerry McGovern and Yoni Kish. What I discovered during the conference was that it was a lack of information, some information was less important than other information. There was a lot of stuff I didn't know, some was probably my fault, and some of the stuff was not my fault. A fairly critical part of the information for a lot of people was the fact that Seth Godin was not going to be there himself.

My favorite snack is potato chips, no doubt about it. It's saturday, and it's the perfect day for a post about a very interesting potato chips marketing story.

Most brands selling potato chips in Norway are famous, multi-national corporations, huge companies with lots of workers.

Ask yourself, what would you do in order to get a piece of the potato chips market, when you know that you are up against this kind of competition?

I have just finished reading All Marketers Are Liars by Seth Godin, it was really interesting, so interesting that in fact it's the book of the month for December. I thought I'd give you a few more thoughts about the book, and why I found it to be worth reading. Seth Godin explains why first impressions are really important, and the short story is that it's because "almost every important buying decision is made instantaneously.

I have just finished reading the book from famous author Seth Godin, it's called All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. The book was just plain awesome, and that's why it's the book of the month for December. I wasn't really sure what to expect when I bought this book, that's all because of the title.

It's fairly obvious that people who are downloading music and movies illegally are fans, and should be treated as fans (not as enemies). Most people are only downloading music (or movies) from their favorite artists. So, think of it as a marketing challenge. How should you promote something that people could get for free? You should of course make it remarkable (like Seth Godin and his Purple Cow). Create cd-covers that are so cool, that people just got to have them (maybe they even need t

I have contacted Seth Godin and asked him if we can use "Small is the New Big" as the slogan for next years marketing campaign for our college, and guess what? Seth Godin told me it was ok! I'll tell you why I think we should be using it. It's perfect for us. Because we are fairly small, our students are having a blast. It's easier to make friends, it's easier to talk to professors, it's easier to get guidance and counseling.

You should consider PowerPoint presentations as part of your marketing, and keep in mind that there's nothing more frustrating than having to attend a really bad PowerPoint presentation. I am working at a college, and I have seen my share of bad PowerPoint presentations, and most likely, I will be seing them in the future as well. But here are some advice (and hopefully some of my colleagues are reading this as wel

A few weeks during the year, it seems like the whole country is set to pause. Nothing is happening, all the stores are closed, and we're supposed to be with our families doing nothing but cozy stuff.

Sometimes I think that the job I have is an almost impossible job. Because I am about to market a college, and attract more students. Hmm, that almost sounds like a very interesting job (ok, it really is an interesting job, but I have a few obstacles).

I'll be brief about the problem; there are a lot of people who have strong opinions about marketing. The college is using a very small amount of money dedicated to marketing, and the way the college have been marketing itself in the past is the traditional way - like all other colleges and universities in Norway.