Before I tell you why you should create your Ezine, I’ll tell you what an Ezine really is. What’s an ezine? You may already be subscribed to one, it seems that most people are. An ezine is really just a newsletter usually sent to you by email. Some people call it an online magazine, and that’s also what it is. It all depends on the content; the length of the content, and of course the quality of the content. Some ezines are short, and sent out daily, or weekly. Some ezines are rather lenghty and sent out once a month.

I think that this marketing technique is used by most successful Internet marketers, at least they did it before they become famous. Once famous, they really don`t need to do much other than create a buzz in the blogosphere. The marketing technique I am trying to describe is nothing new, but it works great and you will receive a huge amount of traffic if you do it right. Most people will do some research before they buy anything online, they are looking for answers; about a product, about a business or about a solution to a problem.