One very interesting option when it comes to Facebook Ads and how to target the people who are viewing your ads, is to target people on their birthdays.
If you do, people will only see your ad on their birthday.
Birthdays are powerful
The reason birthdays are powerful is that we’re all very alert on that particular day of the year. On that particular day, it’s all about us. You might not like your birthday, in fact, you might even hate it… but it doesn’t matter, you still remember that it’s your birthday and you’re still very alert.
Birthdays could be the only targeting you do, or you can combine it with what people like or their interests (both are options on Facebook Ads). If you do combine, your ads become even more powerful.
Another reason why birthdays are very important on Facebook, is because all your friends will see that it’s the persons birthday, and most of them will post messages on her wall on this particular day.
How To Create Birthday Ads
You should always use the word birthday in the headline or congratulations, or at least something to make the person remember what day it is.
You should also add an image, an image that you create for this specific campaign. It could be an image of your product, but created so that it looks like a birthday gift. It could be a cake, candles or whatever.
Always relate your product to the birthday. Use the advertisement to give a special discount, because it’s her birthday. Use the advertisement to give something free.
Make the advertisement as a gift to them on their birthday.
How to target birthdays
It’s easy. Look below “advanced demographics” and click next to “target people on their birthdays”.
Remember. The numbers of people who’ll see your advertisement will be different every single day, and if you target a specific country, or different interests, not a lot of people will see your advertisement.
When I target people from the age of 18 and above and living in Norway, and having their birthday today, only 160 people will see my advertisement today. But that’s ok, because I know it’s their birthday.
What’s important is that your advertisement is targeted. The more targeted, the better.