sly : marketing

Target and Attention

Marketing can be both effective. Advertisement on the Internet are becoming more powerful. No doubt about it.

I know that I’m an easy target.

But whenever I see an advertisement that either sells whatever I’m looking for (even though I’m not looking for it at the moment I’m seeing the advertisement) or involves the city I’m in, I get a little excited.

It’s a lot easier to get attention if you target the your audience.

Yesterday, I saw this advertisement on Facebook (it’s in Norwegian).

I wasn’t looking for an employment agency, but the advertisement told me that there was a new employment agency in Halden (Halden is the city I live in). Now, that got my attention.

If I see Halden in an advertisement, no matter what the advertisement is for, I read it. If they didn’t mention Halden, I wouldn’t have noticed it.

Target people by including their interests and or their location. If you do, you’ll get attention.



One response to “Target and Attention”

  1. Nick says:

    You most likely thought your business needed some more time to gain familiarity with internet users, but then the business is still not performing as expected. You probably overlooked one fact: the perfect SEO writing. So SEO is very important for optimization as well as for improving the page ranking. This will only effective if you have SEO than PPC, SEM, SMO etc.thanks for sharing..

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