slymarketing

I’ve been reading a lot about tribes lately. It all started with Seth Godin’s inspiring book, his ideas about tribe management, then the free Tribes Q and A. A few months ago, I joined Third Tribe Marketing, and I’ve read several blog posts similar to The 3 tribes within your tribe. To me, there are [...]

If you’re not familiar with affiliate marketing, let me just give you a short introduction before I try to answer the question.

Affiliate marketing is a cost per action (CPA) system where you refer people to a product or a service, and if they do a certain action, usually buy something, affiliates earn money.

For instance, you can write a review on a blog about a software you really enjoy, and if a person buys it from your link, you’ll earn commission, usually between 25% to 75% of the price of the product.

Is it possible to recruit students to a college by blogging? I think it is, at least if the people blogging are current students.

I’ve been thinking about launching a student blogging project for the past three years. So far, it’s still just a few ideas somewhere in my mind.

I know there are many student blogging projects as parts of their education, but that’s not what I’m talking about.

There are a number of reasons why universities and colleges try to recruit the best students or the most talented students.

My concern is not why, but how to recruit them.

There are many techniques that works when it comes to get students to enroll, but there are at least four techniques that I believe to work when it comes to recruiting the best students.

The best students have more options than the ordinary students, and I believe that talented people are more critical and that they use more logical reasoning when they decide where to enroll.

As I’m writing this, we’re developing the marketing strategy for the college where I am working. Since our budget is limited, we can’t really compete with the universities and some of the larger colleges when it comes to resources. We have to do things a little different.

We are competing with the big players and in one way or the other, we’re closing the gap and building our brand – the right way.

We’re listening

Here’s a short story for you.

A few days ago, I was attending a meeting at the college where I work. All the deans were attending, and we were talking about marketing. One of the them said something like, “we don’t have to focus on marketing, because everybody is satisfied with the quality of our website. All the information to new and potential students are at our website, so why use resources on marketing?”

Now, I have to give you my reply.