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Suspense and Marketing – My Easter Experiment

I have decided to do something different. And I want you to be part of it. It’s slowly turning into a story, about life and death.

But, I’m not going to do it while I’m all alone.

I’m currently in Denmark with my family. We’ve rented a house, and we’ll be visiting Legoland and doing all sorts of recreational things. We’re having a wonderful time.

I’m not really working. But, I believe that if you’re having as much fun as I am having, marketing and writing will eventually become part of who you are, and it sort of defines me. So, even though I’m in Denmark, it’s Easter, and we’re having fun, playing outside in the rain, and visiting a zoo (I love animals) and playgrounds, doing geocaching and so much more. I’m writing and thinking about my new business, and I’ve decided to do an experiment.

I’m writing a short book about …

I’ll be in Denmark for seven days. And during the seven days I’ll be writing a book. I will only use the seven days. The book will be short, probably between 40 and 50 pages. And I might sell it on Amazon, or add it to the long list of free kindle books. I haven’t decided what to do with it yet.

The book will be in English, and not like my first novel (it’s still unpublished). So if you enjoy what I write, my guess is that you’ll absolutely love this book. Well, that’s just a guess, because I haven’t written much yet.

I have been doing some adjustments to a post I wrote, called 20 Minutes of Writing. I did some creative writing at five am, and I came up with something I think I can turn into a story.

The story isn’t going to be just another novel. I want to try something different. I am sure that someone has done this before, but this is my first time. I’m going to try to turn suspense, a story about a serial killer, into an important lesson about marketing. The story is really about marketing, but a different way of teaching marketing. I want to try to teach you some of the most important parts of marketing by adding suspense and murder. It will be a story about storytelling.

Why am I telling you this?

I have been thinking about this project for a few days. I have already announced it to some people in comments on various blog posts, and that’s because, to me, it’s a lot more fun to tell people about what I’m doing, before I am actually doing it, because it adds the element of pressure. When I do, people will start to ask questions.

I let people know, because it makes it a lot harder to procrastinate, and not doing my best to finish it in time. I want to make it my best work ever. I want people to read it, and I want feedback. It’s the feedback that makes me a better writer, and I really do want people to give me negative feedback. If I don’t get negative feedback, it will take me much longer to become the writer I want to become.

So, this is my way of telling you that I am officially starting to write a different type of marketing book. I am starting right now, and I’ll do my best to finish it in seven days, and my family won’t even notice that I’m writing it.

I’m almost done with this post. I want to get started on the story, but, I have a question for you.

Are you interested in reading a short novel about a serial killer, that in the end, will teach you a powerful marketing lesson?

32 responses to “Suspense and Marketing – My Easter Experiment”

  1. Harleena Singh says:

    Wow Jens!

    You are working even on your holiday trip and getting all new ideas….lessons to learn for me 🙂 I would firstly suggest that this is a wonderful idea, but why not do it after you end your vacation? Spend the time with your family and enjoy yourself. Yes, you did mention that your family won’t even know when you write, though I wonder how that would be possible.( It’s just a suggestion! :))

    I did read about the book you are writing about the serial killer in one of your earlier post and that did sound rather interesting. And adding the marketing element to it would be a great takeaway for those keen on the marketing niche, while for others the story in itself would be wonderful. However, as you asked for suggestions, I would personally like to see more of the story and less of the lesson ( a small bit it fine :))

    Have a nice time and enjoy your holiday 🙂

    • Hi Harleena,

      I’m doing my best to relax during the vacation. And I’m spending a lot of time with my kids. I know that it didn’t sound like that from what I just wrote, but I don’t work much. I am spending 1-2 hours a day working. And I’m doing that either after they’ve gone to sleep or while they are doing something else.. .and I’m writing next to them on the kitchen table 🙂

      I am still writing, hopefully it will turn into something interesting 🙂

  2. Mark says:

    Goodluck with your experiment! I am also challenged to do something like that sometimes, maybe later this year when I travel to South Korea.

  3. Adam says:


    I recently traveled and was in the air for about 11 hours total, so I was able to write a short ebook up there. It is nice to have some time that you can dedicate to one thing and not have to worry about anything else.

    • Hey Adam,

      Wow, 11 hours in the air. What did you write the ebook on, was it an iPad or MacBook Air? I have never written anything while I’ve been on a plane. But that’s probably because I don’t travel that much by plane 🙂

  4. Joe Lampo says:

    Hi, Jens! Joe Lampo here. Have been busy, still, tweaking my blogsite. You can access it if you wish, but my first post is not yet published, but it’s on the cusp! Still tweaking it a bit. You can take a look at two static pages that are done. Congrats on your interview; I just read that about a half-hour ago. Didn’t know you were a poliscience major. Mine is English. I like your writing style and am looking forward to your new ebook. Hope you have a good stay in Denmark. If you do visit my yet immature site, please favor me with some feedback. I look forward to your input. By the way, congrats, too, for using the Genesis Framework. I have that, too. Had to do a lot of reading and re-reading to get that properly set-up with WP v.3.3. I still have to put a mugshot in the header area, but I have some images and videos in place for the first post. Thanks, again, for your past kind comments, your friendship and for the fine blog you operate. Stay well and much success to you and your family.

    • Hey Joe,

      It’s great that you’ve installed Genesis. I am using it too, and I’m very satisfied. I have looked at your website and it’s coming a long. I suggest that you just start writing and publishing what you write. Don’t spend too much time tweaking before you publish. Tweak while writing instead, that’s what I do. Nothing much can go wrong 🙂

      Let me know if you have any questions.

      • Joe Lampo says:

        Hi, Jens! Than ks for your reply. You are correct in advising me that I should just publish and tweak as I go. In fact, Sergio Felix advised the same thing. So, I think today may be the day that I publish, and will add to the site thereafter. I’m the kind of person that always concerned about getting every thing right, kind of fanatical about that, but I can see the benefit to publishing as soon as possible. Hope your time in Denmark is proving beneficial. No doubt you will do a post on your adventure. Looking forward to it. By the way, I enjoyed your post a few months ago where you posted a video of your morning walk through the Norwegian woods and came upon a “cross” on a tree. I showed that to Barbara, my wife, who is half Norwegian. Her father was born in Oslo, so at least she got to see a small part of Norway. Anyhow, stay well and keep up the good work. Will comment again soon.

  5. Shirley Fai says:

    Good luck for your own book…I am sure we will be excited to get a copy and most people will wait for it..

    • Hey Shirley,

      Thanks a lot for the feedback. I have been writing every day, but not as many words as I’d like. Yesterday, I wrote the end of the book, and it looks like it can be an interesting twist to it 🙂

  6. Ruth Zive says:

    Articulating your goals and objectives, out loud, to other people, definitely creates a sense of accountability and ‘pressure’. Which is a good thing. I recently told my brother that I was going to rent an office. Putting that idea out there into the universe made me feel accountable. I spent the next month searching for space, really validating the rationale behind renting an office, and then finally making it happen. I move in April 16th!!

    I can’t wait to read your book Jens. Bravo!

    • Hi Ruth,

      I really want to see some pictures (or maybe even a video) from your office. I have a goal to rent an office in August. But before I’ll be able to do that, I need more clients and more projects 🙂

  7. Julie says:

    Wow! The topic of your new book sounds really entertaining, I’m really curious what a serial killer could teach about marketing. I’m looking forward to read it!

  8. Bill Dorman says:

    I just hope you can give the serial killer a soft side in all of this………

    Yes, I’m interested; it will be interesting to see how you tie marketing into it.

    Have fun in Denmark; do they have any good pizza there?

    • Hey Bill,

      The serial killer is not what you expect and I have even added some pizza to the book 🙂

      I have eaten pizza in Denmark, and it was amazing… on the other hand, I don’t believe that I have ever tasted pizza that I didn’t love 🙂

  9. Bruce Martin says:

    I love stories and they are a great way of getting things across to others….I’m looking forward to reading it.

  10. Brain says:

    This is really interesting and I want to read this novel. This is about serial killer and marketing means as I think this story include information about success in marketing and go ahead from other marketers, right!! You have kept your story suspense but when ever it will publish, surely I will read it so that I can get some new idea.

  11. Adrienne says:

    Oh good Jens, I can’t wait to read it. I think that my putting it out there you are holding yourself accountable for completing it.

    I hope this doesn’t take away from your vacation but at the same time we’ve all come to learn that you are going to write every day no matter what. You might as well do something enjoyable. Your business will be taking off soon enough and you’ll be so busy writing for clients that we may not have many opportunities to enjoy Jens.

    I’m excited and can’t wait. Now, have a great time and I’ll look forward to seeing the finished product.


    • Hi Adrienne,

      I’m having a great time in Denmark and I can’t say enough good things about the people here. They’re so relaxed and kind.

      I’ll let you know when the book is ready, and I hope you’ll enjoy it 🙂

  12. olatoun-graceny says:

    Good to know you are enjoying your vacation, looking forward to reading your novel and gaining more marketing skills.

  13. Paul Jackson says:

    You must spend your vacation without any work to think with. Maybe, You can do this after such vacation. I’d like to read novel ’bout killers. Would you mind giving me some ideas about this book? Thanks!

  14. John says:

    Goodluck to your experiment/ your new book! I like your strategy announcing it beforehand so you’ll really be able to do it. That’s motivation.

  15. Kyle says:

    Great post, thanks!

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