sly : marketing

Successful Online Marketing To Seniors

Seniors have money to spend, and many of them are getting online as we speak. According to WebProNews: “People over 50 account for more than 50% of discretionary spending in the United States, and they are going online to buy.” According to recent Pew surveys, the number of online seniors jumped by 47% between 2000 and 2004. There are about 8 million “silver surfers” (22% of Americans) who are age 65 or older using the Internet. About 58% of Americans ages 50 to 64 say they surf the Net. Read this article if you are interested in how to advertise to silver surfers.

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