I don’t know how long I have been asking myself this question. It seems that it’s been on my mind since the first day of blogging, actually, it’s probably been on my mind before the first day of blogging. I signed up for various newsletters way before I started writing my own content for the web. And that’s part of the reason why I ended up creating my newsletter in the first place.
The question, is why should we create a newsletter?
To me, a newsletter shouldn’t just be about sending the blog posts via email. It’s probably the easiest way to create a newsletter, and by just sending links to the new posts, you can automate it, and get more readers to the blog. The reason I don’t like this type of newsletters might be because I am always subscribed via RSS, and that’s how I enjoy reading blogs. But, a more important reason why I don’t enjoy this type of newsletters, is that I really want it be personal, and I want to create a relationship with the author.
A newsletter is one of the best ways to create a relationship with your audience.
What happens when I am already subscribed?
I know. I got a little carried away when I wrote the title of the blog post. I am subscribed to a lot of newsletters, and it seems that most of them are just sending me a new version every time they have published a new blog post. I really enjoy a short personal message and a link to a blog post, I really do, but most of all, I enjoy unique content that I won’t get as part of my RSS feed.
- I want a reason to stay subscribed
- I want to feel like a VIP, and
- I want you to ask me questions
If I unsubscribe, because I can get identical content via RSS, it will be a lot harder to create such a strong relationship with me.
Focus on one thing, and one thing only
A newsletter should always be about high quality content. You don’t have a choice, no matter what niche we’re talking about. But, there’s always one thing an email newsletter does better than anything else online, and that’s how powerful it can be used to create relationships.
When I receive an email, I feel like I am the only one in the world, and that you’re talking directly to me. And that you’re interested in me, and that you really want my opinion.
I have a single goal with my email newsletter, and that’s to create a relationship with my readers. That’s exactly the same goal I have with my blog, and the single goal I have with social media. I try to provide high quality content, and I try to create engagement, and I am saying to myself that someday, amazing things will happen.
But, the amazing things that will happen, will happen because of the relationships I have created.
Do you agree/disagree?