A lot of people, probably most people, use their affiliate link in their ad campaigns. If you have your own website, and you should, you should use landing pages instead. A landing page is a page, usually on your own site, that you use as the first stop of your campaign.
There are probably many reasons why you should use landing pages, and there are probably a few reasons why you shouldn´t. The number one reason I have used earlier of why I didn´t use a landing page for my campaigns is design. Usually your affiliate program will have a much better sales page than your own. They have spent thousands of dollars on getting this sales page ready, and you have just spent a few hours of your time. But even so, you should use your own landing page.
My top two reasons for why you should use your own landing page. It´s on your own site and people coming to your site from your ad campaign might actually stick with you even if they don´t like the product that brought them there. Your visitors might stay with you for a long time. If you have used a direct [tag]affiliate[/tag] link, and your visitor didn´t like the product, you would probably never see him or her again.
The second reason is, you should be different. Thousands of people are promoting the same product using the exact same [tag]sales page[/tag]. It´s boring and not creative. Even if you can´t design that well, and even if you don´t write your sales letters that well, you should start trying. Because if you want to become a successful [tag]online marketer[/tag], you should be different.
You don´t have to use a lot of time trying to make the perfect [tag]landing page[/tag]. Just take a look at me. One of my landing pages is this one for Amigo Health.
April 30, 2006
Thoughts