sly : marketing

You need to start using your logo

start using your logo

I am at a conference, and at the moment, I am listening to a man who is talking about the importance of having an awesome logo. Listening to him talk, I started to think about why my logo is an important part of my business.

logo berget marketing

There are many reasons why I decided that I needed a logo. It’s a good way to promote my business. It gives me credibility and professionalism. It makes me more memorable. It sort of clarifies what my business does, and it helps me look bigger and more established, in the end it helps me increase the value of my business.

At the moment, I am only using my logo at the top of my website, and in the signature of my emails. That’s it. But, for my logo to be memorable, and for my logo to have any real impact, I need to start using it.

I have been looking for ways to use my logo. But so far, I haven’t decided exactly what to do, and how to do it.

What I end up doing with my logo should be part of:

I’d love some feedback from you. How are you using your logo?

31 responses to “You need to start using your logo”

  1. Definitely need to ramp it up in this department. Thanks Jens!

  2. Lisa says:

    I like your logo Jens – It’s simple and crisp. It stands out. I’ve been using mine except on business cards that need to be re-done. Are you also using it on all your social network platforms? Business cards? Pens? There are so many places a logo can go 🙂

    • Hi Lisa,

      Thanks a lot for your kind words. I am only using my logo at the top of my website, that’s it. I haven’t created any business cards yet, but that’s going to be my next project. I have been thinking that since I’m a solo entrepreneur, I should be using my avatar/pic on the social networks instead of my logo. It makes it all much more personal.

  3. JONG says:

    I loves logo; I have always wanted to have a cool one on my website and on my name card so I can distribute them. I only have one problem, it’s not cheap to get a professional to design one. For me I need a professional help in designing because I keep having too many ideas about a design but it does not represent who I am when I try to do it myself.

    • Hey Jong,

      A logo doesn’t have to cost that much, you can get a fairly good one for $30, and I have tested Fiverr, and I received some pretty good logos for only $5. But, if you’re going to hire a professional and get the best logo possible, it will definitively cost you a lot of money 🙂

  4. Kim Maiers says:

    I, too, like my logo (view at and use it on various social platforms. If you feel a connection with the logo, and you should, then use it often. You are the brand and the logo represents that brand.

    • Your logo looks great Kim.

      As a solo entrepreneur I have been using a picture of me on the social networks, mostly because it’s a lot more personal. And I want my business to be personal. On the other hand, I want my logo to represent something awesome and I want people to recognize it, so I really need to start using it more.

  5. Bill Dorman says:

    We have the Lanier Upshaw logo tattoo’d on our biceps….it’s kind of awkward when some leaves or we change logo, but it works while you are in the moment I suppose.

    Yes, use it and be it; good advice indeed.

  6. Joy says:

    Your logo is very important when conducting any type of business. You will notice that people often remember the logo first before the actual name. That just goes to show that logos should really be memorable.

  7. Veronica says:

    Using your own logo for your business is like letting the world know that you exist, and you’re about to make a difference. It’s not just an expression of who you are as the owner of a niche or business, but you’re also spreading word and awareness as to what your company or product can do for potential clients.

  8. nice logo, You really should use it more often

  9. bonooobong says:

    A well-designed logo can be in some cases the secret key of success. As an important milestone on the way of building up a brand, your logo has to demonstrate what your business is about, has to be memorable and has o have a secondary meaning as well, which attract people and make them curious about you. The key thing is to find a really good graphic designer who can understand your aspects and philosophy, so the result of the collaboration could be your great logo which sells itself. Thanks for sharing your inspiritional article, I am really interested in the topics mentioned at that conference.

  10. Eugene says:

    Awesome logo Jens! I really like it. That’s one to be proud of…I’d put it on everything too 🙂

  11. Calra says:

    Creating and finally using your logo to endorse your product is always advisable. It doesn’t matter if you’re running a small boutique or a big business, a company logo helps to create a good name for you. You’ll be kknown even more.

  12. Liz Compson says:

    We built a software solution that enables us to use our logo as an icon throughout the mobile app as well as branding on all the pages of our hosted solutions. We work in the utility market and our logo was designed around the concept of a gas flame that continues to flow into itself.

    Have a look on our website

    It is not dissimilar to yours Jens!

  13. Mat Hale says:

    I’ve seen a lot I people use generic stock logos for branding. To me that just says your cheap and generic. You don’t need to spend a ton of money on a logo design. But taking the time and spending some money to design something unique is a better way to go.
    I’ve been trying to get people to recognize our logo by branding without our name. It works!!!!

  14. Emilia says:

    Logos are very important in any business. This is usually the one which the clients remember whenever your business gets mentioned. That is why business owners need to make sure that their logo is very easy to remember.

  15. Hey Jens,

    Nice logo. Love the color combo and the subtle gradient. Very cool, plus I like the sound of your name better than mine 😉 What theme did you use to build out your marketing website? I love it, just wish I could actually read it 😉

  16. Yasir Khan says:

    Logos are the best visual interpretation of your organization’s branding strategy. It will probably be the first thing that your customer will try to find. So, make it count!

  17. Cory says:

    I agree with you that logos are important in creating a strong brand and a reputable online presence. It is your business seal of quality. Once absent, people will think you are not someone they can rely or do legitimate business with.

  18. Smartkathy says:

    Designing a logo not only creates your brand but also create an impression in the mind of people of what your business is. Thank you so much for sharing it.

  19. you are absolutely right logo indicates the recognition of a brand….awesome post…

  20. Davidmorris says:

    According to my information. The Logo shows the goodwill of the company. If the logo of the company are quiltied, it will be very helpful to get the trust of the customers.

  21. Donald Quixote says:

    A logo may end up costing you a bit of money but in the end its worth it. Like you said, the logo says something about you, your company, and your product. I don’t think something that holds that much weight should be done cheap.

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