I want to start this post by asking you a question. It’s a question that’s been on my mind for a long time, and the reason I am asking you the question now, is because I have started to use social metrics pro
The question is this; should we be more like scientists when we use social media for marketing purposes? I know that the purpose of social media is to be social. But there’s more to it, especially if we focus on marketing.
I really like statistics, and now, because I’ve installed the plugin, I get a detailed overview of how every single post I have published are doing on various social media sites.
Social metrics pro explained
The features of social metrics pro are not that advanced, what I get is a great overview of each post I have ever published on my blog, and I see exactly how many likes, retweets, +1, etc. the post has received.
I can filter the posts in social metrics pro to show only posts in a specific category, or in a specific month, or based on the lowest amount of likes on Facebook, or the most likes. There are many different types of filters to find the posts I’m looking for.
There are two things you need to know about social metrics pro, and that it shows the statistics, and that it shows one of three colors on each of the numbers. Posts with highest number of shares are green. Posts with low social media activity show up amber and red. What it’s all about is to turn the reds to greens.
Why you should track social signals with social metrics pro
I have read a lot about search engine optimization lately, and from what I’ve read it seems that social shares are becoming more important than ever before. If you are trying to become number one at Google, you need to get a lot of shares on the various social networks.
Social metrics pro reminds me of Excel, and supports social sites like Twitter, Facebook, Google+, Pinterest, StumbleUpon, Digg and LinkedIn. You can track all the social shares in all the different networks, it’s easy to see what posts are doing the best and what posts you need to keep promoting.
You can export all the data to Excel (or csv-format and tab-delimited) for further analysis. This way it’s even easier to find out which posts are doing the best, especially if you have published hundreds of posts.
Social metrics pro turns social media marketing into science
The social metrics pro plugin turns social media marketing into science. We will still need to be a human being when we’re on Facebook or Twitter, but now, by using social metrics pro, we’re able to track all the various shares, and with a few clicks we can re-share all the posts with low social media activity. And, even more important, we can find out which posts have a low social media activity, and find a pattern. This way by using social metrics pro we can not only re-share the posts with low social media activity, but we can understand what type of posts that are performing great, and keep focusing on what works.