I just finished reading the free report from Russell Brunson called The IM-Myth or Internet Marketing: A Lamborghini On A Dead End Road. I enjoyed it and I got some interesting ideas from it, but should you bother to read it?
Russell Brunson is successful, he is young and he is rich, and he clearly knows what he is doing. So, at first guess, before I downloaded the report / e-book, I was very optimistic to see what it was all about.
Now, after reading it I must say that I am a little surprised and I am not sure what I should think about it. I thought it was a report / e-book about Internet marketing and how to be successful at Internet marketing, and I guess it was all about that, but in a way that I didn’t expect.
It was actually about how he uses offline techniques for his online business. And of course this is rather interesting, but not what I expected to find. He gives many great examples of what you can do offline in order to gain more leads and more customers to your online business, and he explains that the real money is not in your list per se, but it’s in the buyers on your list. You should be focusing more on the “important people” on your list.
Even though this is interesting it can also be a little confusing. Why should a person like you and me start doing offline marketing as well? I follow what he is saying and that we can all be more successful if we combine the online marketing techniques with offline advertising, but I think that a lot of people might be all confused with this.
For some people it might be more than enough to start applying one technique at a time, and the offline world might not be where they should be starting out, at least not combined with the online world. But Russell Brunson helps us with telling exactly what he does and companies he uses and how we all can copy his techniques, so it might not be as hard as I think.
The difference between Russell Brunson and most online marketers is that he has made his own products, he has his own affiliate program. Ordinary marketers usually promote some other guys products, and will this offline marketing work for them? For instance, can you be an affiliate of lets say AWeber (I am an affiliate) and become even more successful by using his offline techniques? I am not so sure about that, but the more you promote a product the better chance you will have for people to recognize it and buy it.
I would also think that offline marketing is a lot more expensive than online marketing, even though he doesn’t spend many words on this, he gives us a few examples on how much it costs to automate some parts of the offline marketing. And that was actually rather cheap.
If you want to read his report / e-book on The IM-Myth, you can sign up for it and download it at www.IM-Myth.com. It’s very interesting and it doesn’t take more than 30 minutes to read or so.