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Should you be legally stealing your products?

It feels like stealing when someone else is doing your job, and you are letting everyone know that you did it.

In this article I am going to do three things:

1. I will say that it’s ok to steal.
2. I will tell you how you should be stealing.
3. I will tell you to stop it.

Why stealing?

I know, I probably shouldn’t have used a word like stealing. But it was too tempting, it says a lot about how I feel when I am doing it. The reason I shouldn’t have used it, is that the definition of stealing is that it is in fact illegal. That’s why it’s called stealing. So, there are no such thing as legally stealing, or is it?

The reason I am using the word is that, to me, it feels like stealing. We’re, or at least many of us are, using products other people have created and we have put our names on them and letting people know that we are the authors or creators of the products.

It’s not stealing. In fact, it’s more like we are lying to the market.

We didn’t steal the product, because we paid for it, the people who actually created the products are fine with it. And it’s a tradition that a lot of people are doing.

It feels wrong, but at the same time, it feels great.

We need a product to be successful

One of the first things I was told when I started out, was that I needed a product. I needed a product that I could call my own.

I needed a product to give away in order for people to sign up for my newsletter. I needed a product to sell, in order to earn money. No matter what it was, I needed a product.

Let me just tell you that it’s true. No matter what we’re doing, we need a product in order to become successful.

Your product can be whatever. It doesn’t matter. As long as it’s your product.

One of the easiest products to create, and the easiest product to use as an example, is an e-book. So that’s what I am going to be using as an example.

There are at least four ways to create your e-book. I have tried all of them. There are only two of them that feels like stealing though.

The reasons why you should steal

The reasons why you should think about stealing, is that it will hardly cost you anything (it’s very cheap), it’s legal, it’s fast, and it’s very helpful. And it works. The products can turn out to be amazing. And the products are yours to call your own, even though you didn’t create them.

There are at least four ways to create your product


This feels a lot like stealing. You can hire someone to create your product, or parts of your product. I have done this, and it works great. But it all depends. You should talk to people you trust first and get recommendations to who you should hire. You should also ask the person you are looking to hire for testimonials.

When I outsourced some of my work, I felt bad for the person who created my product. He did an amazing job, and I put my name on the articles as the author without hardly lifting a finger. It didn’t feel right, but it was very effective.

If you don’t know anybody who have outsourced any projects, then I would say that the best ways to outsource is to use the following resources to find people who’ll create products for you:

I have even tested Fiverr, and it worked great for $5.

Public Label Rights (PLR)

You can buy a product with PLR rights. This means that you can put your name on the product as the person who created it. You can edit it, or leave it like it is.

This feels a lot like stealing as well, but I didn’t feel as bad as with outsourcing. The reason for this, is probably because it’s not as personal as outsourcing is. I might not be able to put a name and a face on who actually created the product.

There are many places to buy products with PLR rights. It all depends on the types of products you are looking for. For Internet marketing, I highly recommend the following two resources;


This doesn’t feel anything like stealing, although you are getting a lot of help. I’m reading James Patterson’s book Step on a crack at the moment, at the bottom of the book it says that he has co-written it with Michael Ledwidge. So, even really famous authors has co-authors.

Find a person you admire, and ask him or her to co-write an ebook. That’s it.

What’s important is that you find a person you trust, a person who can create high quality products, and a person who shares the same interests as you do. I am not saying that it’s going to be easy to find the right person. But in order for this to work, you need to find a person who you’ll enjoy working with and who will deliver an amazing product.

Create it yourself

This feels not like stealing at all. That’s because it’s actually the opposite of stealing. You are creating everything yourself.

It feels great to create your own product, but it takes a lot of time. The great thing about doing it yourself is that you are in full control. You know everything there is to know about your product, and you can say that you have in fact created it yourself (without lying).

I am writing a novel, I am doing it all by myself. I am really looking forward to finish it, because I have been writing for months, and it’s been a lot of hard work. When you’re doing something all by yourself, and it’s hard work, it feels great to finish it.

Should you be legally stealing?

In order to answer this question, should you be legally stealing, you should first ask yourself the following three questions:

– How much time do I want to use in order to create the product?
– How much money do I want to spend in order to create the product?
– Is it important that I create the product all by myself?

If you’re anything like me, and you suffer from the ticking clock syndrome and you want your product finished within a week (or sooner). Well, either you have to work all day and night to finish it (because it’s very important that it’s a high quality product), or you need to hire someone to create it for you, or buy a product with PLR rights.

If you don’t have any money to spend, or very little, you should consider creating it yourself. On the other hand, you can buy a fairly high quality product with PLR rights for $40, but you might experience that hundreds and even thousands of other people might have bought the same product.

The real reason why you should create your own product

To me, writing a novel is important, and I decided a long time ago that I was going to do it all by myself. That’s because this product is important to me. And it’s important that I do it alone. It’s important that I can tell you that I am the author.

When the product is important, you should do it yourself.

Some of the articles I have been outsourcing was not important to me at all. I just wanted the products without doing much work. Don’t forget, it’s not about if it’s going to be a high quality product or not, because the products should always be of high quality.

To me, it’s all about if the product is important to me or not. If it’s not important, then outsourcing it or using PLR is ok to me.

What do you think; does it feel like stealing and is it ok?

Image: Flickr

11 responses to “Should you be legally stealing your products?”

  1. Chuck Bartok says:

    Another GEM. Thanks for your wit and candor in Presentation. For the past 6years on the internet I have been encouraging and coaching others on the HOW TO create YOUR products.
    At least the boss has a hard time firing you.
    And with the wonderful resources, NOW available through the Internet, it is almost TOO easy to create Products of Value

  2. I’ve had some articles/posts written up for a niche site before. I don’t know if I’d go as far as to say that it felt like stealing, but it did feel a little off. It is definitely much more rewarding to complete the work yourself. And like you pointed out…if it is work you really truly care about, you should make the effort to do it yourself.

    It really doesn’t take much to make a product. Especially if you run a niche blog, you can compile and organize posts that you’ve already written into one single source and voila, you got yourself a product. And it is truly all yours.

    • Hi Eugene,

      I might have exaggerated a little when it comes to stealing, but it doesn’t feel good, but as I wrote, it also feels great. It all depends. You can get really amazing products created very cheap, and that’s awesome. But it feels a lot better to create them myself.

      Thanks a lot for your valuable comment.

  3. Leon Widrich says:

    Hi Jens, very interesting atricle, I was very intrigued by the title and curious where it would lead on to. Now, that I have read it, I feel your last paragraph is really the most important one. If you believe this is one of the most important pieces you have ever produced, I totally agree you should do it yourself.
    I have never pondered the other options you have given me there, but they now become very evident to be very reasonable to try out. Will certainly give it a go.

    Oh, and of course many thanks for your comment over at Brankica’s blog. Let me Buffer that post, watch out for it 😉

  4. Ric Nunez says:

    Thank you for the tips Jens. I’m writing my first free ebook right now and it’s good to hear your ideas about it. I see some people using their own blog post into a ebook, they add worksheets and some extra lines and voila a ebook with 10 pages to give for free in a newsletter. I think is a good method.

    • Hey Ric,

      It’s awesome that you are writing your first free ebook. What’s the topic?

      I have been thinking about this for a long time, but since I am writing my first novel, I just haven’t found the time… at least not yet.

  5. Adrienne says:

    Hey Jens,

    What a great post and boy did you bring up some great points. I’m there with you my friend… The product I am promoting at the moment I will say I stole… 🙂 Not really because it was created specifically for this purpose, for me to call my own. It’s mine, I get 100% of the mula that I make and it’s all legal. It’s great for when you don’t know exactly what to create but you definitely need your own product.

    I have also used Fiverr for a few projects myself and you are paying them for their services so again, it’s perfectly legal to call their work your own.

    I hope to one day start outsourcing my articles but for the time being, I’m just working on promoting my product. Love the spin you put on this post and will definitely be sharing it with my friends as well.

    Thanks for this one Jens,


  6. Ella Martin says:

    I know its a little unfair when we outsource the jobs that we must be doing but it’s their job, they are willing to do it one thing that we must also consider to pay them well and acknowledge them for their work. BTW I can also recommend this site where I outsourced.

  7. Jayson Hipolito says:

    That’s real Ella I look you site you have a lots of member their that all of them are SEO If I have time I will go in you site and look for some applycant for me I need SEO workers for my company.

  8. Joseph Hipolito says:

    Is that real? Jayson you need a Applicant? I will check you site a leave a message I have some friends to refer in you..

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