When you are promoting your business, should you always tell people what you can buy for the same amount of money, as from joining your business?
I think that you might want to do that, especially if the price is not too high. For instance, I have just received information about a product that cost $7 (a one time fee).
In the sales letter it says something like, would you rather buy a medium sliced pizza ($9.95)?
This puts the offer in perspective, what can you get for the same price?
Some tell you the price per day. For instance if the business costs $29.95 a month, they say that for only $.99 a day you can join a great business opportunity. This makes it sound so much cheaper than the $29.95 a month, doesn`t it?
Anyway, I think it might be something to consider. Use the price and compare it to something else, like the pizza example above or the price to watch a movie or something people can relate to.
If you do this, the actual price of becoming a member of your business might not sound that high.