sly : marketing

Separate personal and business

I looked at him from a distance. He was talking to a man I had never seen. The conference had ended nearly thirty minutes ago. I could hear every word, but they couldn’t see me. At least, that’s what I was telling myself. I was looking for an answer, any answer. And, just as they were about to leave the room, I heard his soft voice saying words of wisdom:

I’m proud of my business and it’s part of who I am. It doesn’t make sense to separate business and personal.

Suddenly. A switch made the big difference. The darkness was surrounding us, and I decided to walk home, and do some research.

I followed his “every” step online, and when on Facebook, he talked about his business constantly, not just on his Facebook Page. He smiled. He was proud. It was hard to see the man without the business, and it was hard to see the business without picturing him, smiling.

That made me think.

He wasn’t struggling with Facebook. He didn’t switch between roles. Instead, he was very easy to spot and it was clear who he was. His identity – he was spreading the content behind the scenes, always. The content never changes, no matter what he was representing. He was telling his personal story, both business and personal, as a creative mix.

As I was doing the research, I was picturing him, ending the conversation with a few more words of wisdom:

Always be yourself. Tell your story from behind the scenes. No matter what. It’s you and your life, and your perspective.

I’m still wondering though, it’s not that easy, is it?

5 responses to “Separate personal and business”

  1. Adrienne says:

    Hey Jens,

    Whether this was a true conversation or not I agree.

    It’s hard to separate the two at times. Like when people tell me you need to brand you and your business. I am my business so that’s hard to separate. When people see my name they know what I’m all about or at least I sure hope they do.

    I agree, it’s hard to separate the two.


    • Carolyn Nicander Mohr says:

      Adrienne you do a great job of becoming your business. You blend personal and business seamlessly, what you see is what you get!

    • I agree with Carlyn. You’re doing a great job of becoming your business. I always look to you to see more of how I could be doing things when it comes to telling people about what I’m doing. It’s hard to separate the two, but it’s also hard not to.

  2. Carolyn Nicander Mohr says:

    Hi Jens, Your writing is so powerful.

    Some people are very closely associated with their business, others prefer to separate their business life with their personal life. You probably should pick one or the other and stick with it.

    • Thanks Carolyn.

      I haven’t decided what I should do, not yet. I am closely associated with my business, but on the other hand, I haven’t announced much on Facebook or places where I’m more personal. My friends and family knows what I’m doing, but I don’t “promote” it much.

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