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Selecting a logo designer

This is guest post from Ben Johnson of Logoinn, custom logo design service provider based in UK.

In this day and age, you put efforts from your heart to create the appropriate, attractive and vibrant image for overall success of your business. For that reason, with other important tasks, you go for designing an ideal logo. 

Selecting a logo designer is the task which you must take very seriously. Take numerous important considerations and steps into account while selecting a logo designer for designing a unique emblem for your business.

Experience counts

You might think that designing a logo is not a complicated task.  You may assume that nearly anyone with some taste and artistic inclinations can design a logo for you.  The reality is, however, that logo design is a more complex task that requires consideration of a number of important facts.  

Therefore, if you are seeking a logo designer at this point in time you absolutely need to understand that experience matters.  Experience is fundamental when it comes to ensuring that you obtain the most attractive and the most effective logo for your business.

Check References and Get some Recommendations

Even in this high tech age, keep in mind that word of mouth can be very important.  When you are looking for a logo designer, you will want to visit with other people, with other business owners.  You will want to obtain recommendations from other business owners who have had to obtain logos for their own enterprises. 

If possible, you may want to focus your attention on getting recommendations from business who are involved in the same industry in which you operate your own venture.  In this way you will be able to identify a logo designer that has worked with a business in your own field in the past.

Beyond obtaining recommendations from other business owners or managers, ask a logo designer with whom you are considering doing business to provide you with references.  If a logo designer has done a good job for others, he or she will be more than happy to provide you references from satisfied clients.

Portfolios are Important

When you are seeking a professional, talented logo designer for your business you will want to take a look at the designer’s portfolio.  By checking out a portfolio you will be in the best possible position to really understand the quality of work that a particular logo designer will be able to provide to you.

Look for the Most Reasonable Price

Another factor that you will want to pay attention to when you are seeking a logo designer is taking steps to get the most reasonable price.  Keep in mind that the cheapest logo designer may not be the best.  Rather than look for the lowest possible price around you will want to find a quality logo designer that will do work for you at a reasonable price.

Particularly during these more challenging economic times when you need to pay close attention to the bottom line you definitely will want to take the top to shop around for the best possible price for excellent services.

Check for Available Customer Support

In considering which logo designer to engage for your services, find out in advance what a particular provider will offer in the way of customer service.  You need to know what will be available in the way of customer service both during the time the designer is working on your logo and also after you obtain your logo.  You may need assistance with your logo after the design process is finished for one reason or another and you will want to be sure that appropriate assistance will be available to you.

Know the Revision Policy

There is an old adage that really does apply to selecting a logo designer.  That saying goes something to the effect of “if at first you don’t succeed, try again …” When considering a potential logo designer, you need to know what the policy will be in regard to revising logo designs.  Odds are that the initial logo design that you will be provided may not perfectly fit the bill.  You need to know how many revisions you will be able to obtain without having to pay an additional fee.

Verify Money Back Guarantee Policy

Finally, as you go about the task of seeking and finding the logo designer that will be the best match for you and your business, find out what type of satisfaction guarantee a designer will offer to you.  For example, you will want to focus your attention on finding a professional logo designer that will offer to you a money back guarantee.



2 responses to “Selecting a logo designer”

  1. I absolutely agree. Thanks a lot for the feedback 🙂

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