sly : marketing

Segmenting Your Emails

I’ve just sent a question to AWeber, asking them the following:

Is it possible to use AWeber to send an email to my list, and then, the next day or so, send an identical email, but with a different headline to only the people who didn’t open my first email?

Think about it.

If this is possible (and it probably is, I’ll update you with the answer), you can send 3-4 emails with identical content, the only difference is the headlines. All you need to do, is change the headline in order for more people to open your emails.

One headline might be really appealing to you, another headline might not be. I receive hundreds of emails a day, and I delete most of them just by looking at the headline.

Every person on my list will only open one email. If I send four emails, some will receive all four, but that will only happen if they didn’t open any of the previous emails.

I think that this is a really powerful feature. What do you think?

Update: Wow, the people at AWeber are quick. Every time I send them a question, less than 24 hours later, I have the answer.

This is what Chase Kramer (customer solutions specialist) wrote:

Yes this is possible.  First, you would create a list segment of people who didn’t open the first message.  Then, you would make of copy of the original broadcast, change the subject, and set it to send to the segment you created.  If there is anything else I can do for you, please let me know and I will be glad to help you.

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