sly : marketing

The Secret Behind ReTweets

The reason I ReTweet several times a day is that I want to provide value for my followers and I want to lend people a helping hand. I always read what I am going to share, this way I know that it’s high quality. I also know my audience, I know what they find interesting. And I try to keep the ReTweet short and in a way that they’ll understand.

My experience with this kind of ReTweeting is that the more value I share and the more help I provide, the more followers I get and the more people listen to what I have to say.

How to ReTweet

It’s easy to ReTweet. If you’re not using an application (I use Tweetie by the way), but the Twitter website, then all you need to do, is to click on the ReTweet button on the bottom right of the tweet. You need to move your mouse on top of the tweet in order to see the ReTweet button.

When you do this, you’ll get the standard ReTweet text. RT @username and the text of their tweet. You can modify this if you’d like. You can add more text, remove text, or simply do what you like with the text. But whatever you do, you should always leave @username untouched. Because if you don’t, the person that published the tweet will never know about the ReTweet.

How ReTweets spread

One of your main goals should be to have your tweets spread. The more it spreads, the more people will read it, and if you have included a link, the more people will probably click on it. The problem is that most tweets will not be retweeted on more than two levels. In order to understand why your tweets don’t get ReTweeted, you need to understand which tweets get ReTweeted.

If you’re interested in analysis on retweets, you should read the article “How ReTweets Spread”.

The most important part of understanding the viral effect of tweets and what types of tweets that get ReTweeted, you need to watch ReTweet trackers. If you have a website, you can use TweetMeme. If you’re interested the most ReTweeted stories, there are at least four ReTweet trackers you can use.

Only two types of ReTweets?.

I’m thinking that there are only two types of ReTweets. There’s one that will focus on the person behind the message, and then there’s one that focuses on the message.

Number one.

If you’re branding yourself, and your goal is to get more people to notice you, or you want more followers, then you’d like this types of retweets (this tweet is just an example):

RT @berget Innovative advertising campaign for the Super Bowl

Number two.

If your message is the key and you want more people to click on your link, then you’d like this types of retweets (this tweet is just an example):

Innovative advertising campaign for the Super Bowl via @berget

How to get ReTweets

The easiest way to get people to ReTweet your tweets is to ask them. You could end your tweet with, please RT. It works. But in order to get even more people to ReTweet your tweets, I have three rules.

The first rule is that you should provide quality content. If your tweet is boring, nothing new, nothing unique, and not worthy of a ReTweet, you won’t get a ReTweet. So, share something of high quality and try to make it helpful and entertaining.

The second rule is to include links. When you include links, it means that you’re really sharing more information, not only 140 characters. If you share more information than the 140 characters it’s more likely that it will get ReTweeted.

The third rule is to keep it short. If your tweet is 140 characters, or close to it, it will be more difficult to ReTweet it. The reason is that people that try to ReTweet it, they’ll have to edit your tweet. They’ll have to remove some of you text in order to fit your username and RT. As a rule of thumb, you shouldn’t publish tweets longer than 128 characters in order for it to be easy to ReTweeted.

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