According to a new survey, only 54 % of small and medium sized businesess are using search engine optimization. The same survey tells us that for the companies that uses search engine optimization, it really works:
According to the ISP Interland’s Summer 2005 Small and Medium-sized Business Barometer, SMB’s are getting a return from their Internet marketing strategy – company websites are providing valuable leads and sales. 57 percent of business leaders surveyed said they generate monthly revenue through online purchases or offline purchases that were influenced by their website. 78 percent report their business is healthier – has a competitive advantage or stronger economic footing – because they have a website, and 76 percent say their website generates leads for their business.
Read the results here.