sly : marketing

How I Schedule My Blog Posts

Look at what you’ve been doing the past three days. Do you track everything you’ve accomplished? Do you add new tasks to your projects? If not, start tracking, start adding words to your journal; about your thoughts, about what you’ve been doing lately and what you’re going to be doing.

schedule blog posts

I am using several methods to track my goals, and I’m using different methods to track my productivity and to keep me movingΒ forward. Today, I’ll share with you the method I’m using to schedule my blog posts andΒ what I’m doing about self-promotion.

Why I am scheduling my blog posts

The reason I started scheduling my blog posts, was mostly due to the fact that I write my blog posts on one single day. I am more productive this way, and it’s easier to finish my weekly blog posts, if I write them all in one day. I usually write them on Sunday morning, and I work in batches. I don’t always use the pomodoro technique, but mostly, that’s what I’m doing. I’m writing in batches of 25 minutes, and I pause for 5 minutes between each batch.

Blogging is an important part of my business, and it’s part of how I keep developing my marketing methods, and how I keep building relationships. One of my goals is to always be shipping. I’ll be writing and publishing new blog posts every week. Many of them might not be great, but to me, it’s more important that I’ll continue to write and share my thoughts and experiences with you.

When I schedule my blog posts, I feel that I’m in control. I know for a fact when all my new posts will be published, and I use a editorial calendar to see what I’ve been publishing in the past and what the future of my content looks like.

How I am scheduling my blog posts

I have been using different methods to schedule my blog posts. I started out with a paper journal, it was an ordinary calendar. I wrote down the name of the posts on the different dates, and as I started new blogs, I added the name of the blog next to the title of the blog post.

It didn’t take long before I felt that I didn’t have enough control. I started to integrate the scheduled posts into my digital calendar and I felt that I was taking it to a new level. I had a better overview, but I wanted the calendar to be part of WordPress. This way, it would also be part of my work-flow.

I have tested several free plugins, and some of them worked great. But, it was always something missing. Just a few weeks ago, I discovered the method I’ll be using for a long time. This is exactly what I’ve been looking for. And, it’s CoSchedule, a system integrated with both WordPress and social media.

Now, I have a calendar with all my past and future posts, and all the social media self-promotion of my blog posts as well. For instance, when I start writing a new blog post, I always start CoSchedule and I add the title to a specific time and date. The next thing I do is plan the promotion of the blog post for all my various social media profiles.

Here’s a video of how CoSchedule works:

Do you schedule your blog posts?

Scheduling blog posts works great for me. I’m planning and I’m writing and I’m publishing every week. I’m looking at the calendar in CoSchedule and it makes everything feel a lot easier than it used to. Now, I’m looking back at the past months and I’m seeing how many posts I published and at what dates. I’m using drag and drop to schedule and re-schedule my future blog posts. It feels like I’ve entered a new level of blogging.

What about you, are you scheduling your blog posts and if you are, how are you doing it?

Let’s discuss in the comments.



34 responses to “How I Schedule My Blog Posts”

  1. Usama Ejaz says:

    Awesome post. Jens-P. Berget! I will move to the service that you are using πŸ˜‰

  2. Jane says:

    Hey Jens thanks for sharing your tool! I haven’t heard about Coschedule until now πŸ™‚ Well it does look like a professional tool to help bloggers schedule blog posts and to have an editorial plan for the long run.

    I use Symphonical and have a shared (central) calendar (you can also add notes etc.) – I share my calendar with my VAs who help me with processing the post (before publishing) and promoting it (after publishing). In this calendar I plan the content of all my blogs, and that’s why I call it a “central” calendar.

    I also use the Editorial Calendar WP plugin inside my corresponding blog’s dash. But I am going to try Coschedule right away to see how good it is!

    Thanks for the suggestion.

    • Hi Jane,

      I have never heard of Symphonical before. It sounds great that you can share it with your VAs. I’m not sure if that’s possible with CoSchedule, well, I guess I could just share the one username and password with them – but that’s not something I’d like to do πŸ™‚

      I switched from the Editorial Calendar WP plugin to CoSchedule, it’s similar, but CoSchedule is a lot more powerful and the overview is a lot better. It’s a free trial, so you can test it and see if it will benefit your business.

      Thanks.

      -Jens

    • I have just added a video to the blog post, covering the main features of CoSchedule, and it has a team feature that might be interesting to you Jane.

      -Jens

  3. Hi Jens,

    That was an interesting read indeed πŸ™‚

    I don’t schedule my post, except the usual way in WordPress and it’s just 1-2 posts in advance, if at all – the comments really don’t give me time to write!! Moreover, I just have two posts so it’s manageable to far, but if one has more blogs, then you surely need to schedule them all up and perhaps write them all well in advance, as you mentioned.

    Never heard of Coschedule and it sounds like a nice tool, which I shall check out after this. I hope it doesn’t send automated messages or post updates like a few others online, as I would love to add my own personal message along with my post updates as I usually do.

    Thanks for sharing this with us. Have a nice weekend πŸ™‚

    • Hi Harleena,

      I used to schedule the way you describe it, but now, after I started using CoSchedule, I’m writing more posts in advance. And, I’m using it on several blogs, and that means I have everything in one place – I have a much better overview than I used to have.

      It can automate the message to social media, with the title of the post and the link to the post, but you’re in 100% control and you can write everything you want and schedule it when you want it to be published.

      Thanks for your comment Harleena. I hope you’re having a wonderful Sunday.

      -Jens

  4. Hiten Vyas says:

    Hi Jens,

    It’s great to be at your blog and thanks for sharing your process for scheduling blog posts.

    Over at the e-Books India site, usually the rest of the team will publish a post daily, during the week. If I write, then it’s usually at the weekend and I’ll publish the posts right away.

    Thank you.

    • Hi Hiten,

      Thank you for sharing your process with me. It seems that you have everything under control. What I’m doing, is that I am publishing my posts when most of my readers are online. Since I’m in Norway, and most of my readers are located in the US, the time difference is an important issue for me.

      – Jens

  5. Ryan Biddulph says:

    Hi Jens,

    Sounds smart to me. I write and post a few times daily but running a sked does appeal to me on some levels, especially when I’m releasing posts at high traffic times back in America.

    Thanks!

    • Hi Ryan,

      It seems that you’re traveling most of the time, so running a schedule might be something you can consider. One of the reasons I’m doing it, is because I live in a different time zone than most of my readers. Scheduling my posts makes them more visible when my readers are online.

      -Jens

  6. Josh says:

    Hi Jens,

    I don’t schedule my blog posts and never have because I liked having more flexibility. But I have noticed time constraints are having a much bigger impact on my ability to blog than they did before so I might try working from a schedule.

    I am going to take a hard look at this and maybe I’ll make a change.

    • Hi Josh,

      I’m experiencing time constraint as well, and that’s why scheduling my blog posts is a great thing for me. I keep writing every single day, but I’m setting up the week on Sunday, and that’s when I plan and layout the posts.

      -Jens

  7. Sandeep Rao says:

    Hey Jens.
    I am impressed with your writing method as how you managed to write posts for a whole week on weekends. It’s really more productive to write one day, and scheduling the publishing for other days.

    Another advantage, I think about is – you can interact with people more effectively this way. As, on week days, you don’t need to worry about thinking article topic or finding time to write articles. So, one can target on customer interactions on week days by this schedule.

    And the scheduling idea through writing “Title first on the calendar” is a great way to get focused about the topic while writing a great post.
    Thanks for sharing the wonderful tip here on Kingged.com.

    • Hey Sandeep,

      That’s true. I do have more time to interact with people when I’m writing all my blog posts in one day. It’s part of the method I’m using, but it’s probably become a habit, since I forgot to mention it πŸ™‚

      Thanks for adding it.

      -Jens

  8. Sunday says:

    Scheduling of posts is fundamental for blogging success. Different bloggers apply different approach to achieve this.

    There are some tools that make this process easier and handy, I guess the CoScheduler works for you Jens!

    Just learning of this tool now and it won’t be out of place to test it and see how it would help my blogging tasks! πŸ˜€

    I have left this comment in kingged.com – the content syndication and social marketing platform for Internet marketers, where this post was shared.

    Sunday – kingged.com contributor

    • Hi Sunday,

      Yes, I’ve talked to a lot of bloggers, and it seems that most bloggers are using different methods and approaches to how they’re writing and scheduling their posts. I’m now used to scheduling my posts and it works great for me – but it might not be a method for all.

      The great thing about CoSchedule is that it has a free trial. That’s how I got started.

      -Jens

  9. rohan says:

    People say that one needs a sheer dedication and then scheduling is not required. But in blogging, one gets to a point where they roll over the work to the next day and thus neglect it altogether.

    The fierce start is seen in every new blogger, but then the pace fades out and it even becomes tough to keep the blog alive.

    One needs to clear about their goals and a scheduling works just fine.

    I write on weekends, I am planning to write more constantly along the week.. That is an awesome plug in. For me, setting reminders on Outlook just works great for me.

    I found the link to this article on kingged.

    • Hey Rohan,

      I feel that I am dedicated to blogging. And, I used to write when it was “time to write” and I published the post right away. But now, I don’t have nearly enough time to write the posts I want to write and I don’t feel that I have the time to follow up either. That’s why I started to focus on writing all the weeks blog posts in a single day, and I started using CoSchedule for the control of both my time and the content I’m publishing.

      -Jens

  10. Olamosh says:

    Hi Jens,

    I have no doubt about the benefits of post scheduling.. I never heard of about Coschedule or Symphonical until now.

    I do schedule my post, but with the default WordPress scheduler feature. I never even try any plugin before.

    Sometime i may plan to publish just three articles in a week, i will write those article on saturday or sunday, then schedule them using wordpress default date/time. The scheduling never disappoint.

    But i think this Coschedule of a thing you are talking about is best for people who manage more than one blog.

    Nice article post and thanks for talking about the benefits of blog post scheduling.

    Have a nice day.
    I found the link to this post on Kingged and i have also kingged it on kingged.com

    • Hi Olamosh,

      I started out with the default WordPress scheduling feature as well, and it worked great in the begging. But, I started to write many posts and I didn’t have enough control – didn’t have a calendar of all the future (and past) posts. So, I switched to a plugin with a calendar. Since I’m writing on several blogs, I wanted a system where I could see everything in one place. And, that’s when I discovered CoSchedule.

      -Jens

  11. Adrienne says:

    Hey Jens,

    I don’t write my posts ahead of time nor schedule them for that matter. Now if I know what I’m going to write about for say one to possibly four posts ahead of schedule then I’ll write them and load them up in WordPress and of course schedule them using their system.

    I don’t do things like everyone else although I know that when you plan ahead then you’re able to share more with your readers or subscribers to let them know what’s coming. It’s so smart to do it that way and as I get closer to my product release I’m sure I’ll implement some of those strategies as well.

    Glad this is working well for you and everyone definitely needs to have a plan.

    By the way, love the new look and glad everything is back up and running well for you. πŸ˜‰

    ~Adrienne

    • Hey Adrienne,

      That’s interesting. It seems that you have things planned ahead for a long time. Every post you publish seems carefully planned and I was thinking that you were using an editorial calendar and planning weeks or even months ahead πŸ™‚

      I’m really grateful for your help Adrienne, and I’m so glad that my blog is up and running again.

      -Jens

  12. Ilka says:

    Hi Jens!

    Thanks for this interesting post. I do not schedule my posts at the moment since I post simply every Thursday. But I am traveling in summer and I am also invited for a guest post. So I think it might make sense to schedule.

    Thanks for the video as well, Ilka

    • Hi Ilka,

      I am trying to publish my posts at specific times, at least from now on. My weeks have been really busy, and even though I was like you, writing on a specific day, I soon realized that I didn’t have the time to write and publish when I was planning to do it. That’s when I started using a system to help me out and I started writing all the posts for the week on a specific day. It works great for me.

      Where will you be traveling this summer? I’ll be in Greece πŸ™‚

      -Jens

  13. Rudd says:

    Thanks for introducing coschedule. I also choose to write few blogposts during weekend because that allows me to do other stuffs on weekdays. I once tried to write daily on weekdays but I found it hard and not time-effective since it’ll consume lots of time during my weekdays which I believe can be very useful to do something else.

  14. Mi Muba says:

    Hi Jens
    Working without a schedule is a major sin in blogging. Regardless of frequency of posts, their length and their style we must have a proper schedule of posting. This should not be for search engines alone but for our loyal readers. Another benefit of sticking to posting schedule is unique visitors turn into loyal visitors when they come to know how regularly you are positing on your blog.
    Thanks a lot for sharing such wonderful post.

    • I didn’t think about the importance of search engines and scheduling posts (posting frequently). That’s a great advantage. I agree with you about visitors turning into loyal visitors. I’m trying to make my visitors subscribe to my newsletter, this way they’ll end up with the best content and hopefully they’ll learn a lot from me and keep reading what I publish.

      Thanks for your comment.

      -Jens

  15. Hi Jens,

    I’ve not heard about Coschedule until now. This looks very intuitive to use and peeks my interest. I have scheduled blog posts when I had to be away, but I do like doing them in batches.

    I’ve recently implemented a theme of the month and usually write 4 posts that are within that theme. But they are on my documents.

    Because I’m spending more time on marketing my product these days, this tool seems very handy for me. I love blogging, but this is a time saver.

    Thanks for introducing me to this.

    -Donna

    • Hi Donna,

      It’s great that you think CoSchedule is interesting. There’s a free trial, so you can test it without having to spend any money at all. I’m sure you’ll get hooked if you try it and especially if you’re writing your blog posts in batches πŸ™‚

      -Jens

  16. Tushar Thakur says:

    Checked that video really nice. I never tried such method. I always try to maintain blog post frequency on my few blogs and without WordPress Scheduling it is impossible for me.

    Thanks for nice tips. πŸ™‚

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