I wrote a few guest posts in 2012, and I will most likely continue to more this year. I am not sure how many, but I really enjoy writing, and to me, there are many benefits of writing guest posts. There are at least five reasons why writing guest posts is a good idea. Guest posts will help you:
- get more traffic
- get more followers and subscribers
- build relationships
- create brand awareness
- rank better for your keywords
Basically, you’ll be able to reach a new audience if you guest post on other blogs.
But, if you’re going to start guest blogging, you shouldn’t just be looking at the five reasons above, you should look at it from a different perspective, combining the reasons into one major benefit.
The one thing you are missing about guest blogging
I am focusing on search engine optimization (SEO) for my blogs and as part of my business. I am doing it, to get more exposure, and to get more clients, and especially, to test it for my clients. I need to know what I’m doing in order to help my clients to the top of the search engines.
To me, the formula I am teaching my clients is this:
content + relationships = trust
We need to start by creating high quality content, and we will use this content to create relationships with people who are interested in what you do, and because of the content and the relationships, we’ll eventually create trust. When we have trust, we’ll get customers for life (or at least for a very long time).
But, we need to start out with a single goal in mind for our guest posts.
The thing is that, it’s not that hard to find the right keywords for your business, but it’s a lot harder to get to the #1 spot at Google. And, what you need to know, is that if you’re not at #1 you won’t get the maximum effect of the SEO. It’s going to be a huge difference of being #1 and #10 (or even further down in the results). That’s why you should look at your keywords again, and compare them with the articles that are already bringing you traffic, how are you ranking in Google (and the other search engines)? If you’re not #1, and the competition isn’t that hard, you should implement the articles into your guest blogging strategy.
Write guest posts that are related to the articles you’re going to get to the top, and link from the guest post to the articles. That should be one of your top priorities if you’re going to get a lot more traffic and benefits from the search engines.
The content alone will help you create relationships on the other blogs, because I take for granted that if you write and publish a guest post, you’ll follow up and reply to all the comments. This way, it will benefit the owner of the blog, and you, as it’s a win-win situation.
Accepting guest posts on your blog
I have accepted many guest posts on my blog over the years, but I haven’t published any for the past three months. The reason I stopped was that it was too much work. I received a lot of requests from people I had no relationship with. I accepted many of the posts, and the quality wasn’t all that good. And I had to do a lot of rewriting, or just say no to the posts. But, since I don’t like to say no to people, I did my best to rewrite the posts.
I want my readers to get high quality content, and not just some random words written to get a link.
But, 2013 will bring you more guest posts. I want guest posts from people who are dedicated to share their best marketing stories. And, I want to turn my blog into a different level when it comes to be a resource in marketing. That’s why I have created the new rules of guest blogging.
The new rules of guest blogging at slymarketing
I have five rules, and the rules are fairly easy to understand. I won’t accept any guest posts unless they apply to all of those rules. No longer will people need an invite from me, and no longer will they have to have a relationship with me prior to their guest post. But, they need to be following the rules.
- A minimum of 700 words
- The topic must be related to marketing
- No links in the body of the posts
- It must include a byline, and you can enter up to two links here
- The content must be unique and not published anywhere else
The reason why I will only accept posts with more than 700 words, is that I believe that a long post is not only what Google is looking for, but I believe that longer posts are usually of much higher quality. I will still do my best to ensure that the posts are of high quality, and I will still rewrite the posts if I feel that I need to. But, if people write and send me posts with more than 700 words, I believe that they’ve done their best writing.
I am saying no to links in the body, to prevent what I believe is too many people who are eager to write guest posts just to get the extra links to please Google. And, since I really want to get to know the author, and I want my readers to get to know the author as well, I am saying that they need to include a byline, where they write a few sentences about themselves.
I have been thinking about adding a rule about replying to comments, but I haven’t. I really want the authors to reply to all the comments, but I don’t want to say that they need to. I will send them an email and let them know about the first comments, but that’s it. I will join them and reply, and do my best to keep the conversations live and updated.
Your thoughts on guest blogging
I have a few questions for you, and I would love a discussion.
Are you writing guest posts, and are you accepting them on your blog? And, do you have any rules that are similar to mine?