sly : marketing

Review of The Art of Being Unmistakable

I wrote a short review of The Small Army Strategy a few days ago, and I couldn’t stop thinking of Srinivas Rao’s latest book. So, I just ended up buying it, without further delay.

The Art of Being Unmistakable

Like The Small Army Strategy, his latest book is easy to read, and I finished it in one sitting. The message in The Art of Being Unmistakable is even more powerful.

Are your goals worthy of your life? I do not know how many people even stop to ask themselves that question, and it’s one of the most important ones we could ask ourselves. Blinded by our own ambition, caught up in the ego-driven pursuit of a life that looks good on paper, we race towards our goals at the expenses of our inner well-being.

The theme of The Art of Being Unmistakable is very personal, and Srinivas Rao is telling his story, of how he was a failure for many years of his life – he got fired from his jobs and got rejected from business school. The book is sort of a resume of his failures. At the same time, he is saying that we should change our perspective, and look at failures in a completely different view.

You reach a point where the truth is all you have left to work with. There’s nobody left to disappoint and nothing left to lose.

I believe that I have been way to focused on thinking about my goals, and tracking my way to success. I was looking at Google Analytics, not just daily, but I was looking at it in real-time. I have stopped. Is constantly measuring how close we are to a goal actually keeping us from getting there?

If you planted a tree, would it make any sense to keep digging up the roots to make sure it was growing?

If I just mention one thing that I believe is my most important takeaway from The Art of Being Mistakable, it is his lesson about the map vs the compass:

In the first part of our life, we are given a compass. There is little structure to the way we’re educated. We are given the freedom to determine our own direction… The thing with using a compass instead of a map is that I don’t know the hurdles, the roadblocks, and potholes that might occur.

I really enjoyed reading The Art of Being Mistakable. It’s a book about failures – how your story will change not just your life, but the lives of people all across the world. It’s a book about finding your true meaning in life, and it’s a book about doing the work you love and it’s a book about finding the artist within you.



6 responses to “Review of The Art of Being Unmistakable”

  1. Tim Bonner says:

    Hi Jens

    It sounds like an interesting read.

    I’m not sure I’ve found my meaning in life yet.

    I wonder the way things will go once my kids no longer need me at home.

    At that point I may have to take a long hard look at whether I can justify continuing on my blogging journey or whether I will ever achieve anything from it!

    • Hi Tim,

      It’s a good book. I’ve read it several times already.

      I have been thinking a lot about the meaning of life, and so far, I don’t think that I’ll find it.. other than that I need to keep climbing. I set goals, and keep developing myself to reach the goals. Sometimes the goals are related to my business, other times they’re related to my family.

      – Jens

  2. Spencer says:

    This sounds like a great book that seems very helpful. Changing views on failure and seeing them as success is something that would probably make a lot of people happier. It seems like a great read that I might pick up. Thanks for posting.

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