I have written about undercover marketing, and writing about it, I started thinking about how reverse psychology is being used in marketing. Reverse psychology is when you are advocating a behavior that is opposite to the one you desire, but because you are doing the opposite, it will encourage people to do what you actual desire – the opposite of what you’re actually doing.
I know, this might sound a bit complex, but it’s really not.
Think about kids for a few minutes.
When I tell my kids to stay inside, they will many times want to do the opposite, and go outside and play. It’s the same when I tell them to not push a button, or not to watch something on TV. They will push the button and they will watch what I have told them not to. I have never tried reverse psychology with my kids, but I believe that it will work. And the same goes for most people, if we just know who our targets are, and how they’ll react, we’ll be able to advocate a certain behavior by doing the opposite.
The reason why reverse psychology in marketing works is that it generates curiosity, and it gives people the idea that something mysterious is going on.
You know how much I love pizza right? That’s why it’s awesome that one of the best examples of reverse psychology in marketing comes from Little Caesars and their campaign to get people not to call their restaurants to order pizzas.
What do you think happened? Do you think people stopped calling?