Blogging is not just about writing, and it’s not just about being creative. Blogging can be a complex business. You need technical skills and you need to understand marketing, and you need to understand why blogging is an important part of your business.
During the years I’ve been blogging, I’ve experienced things I never thought I’d have to deal with.
The early years
I have been switching web hosts several times. It all started with issues with uptime. But, never any serious issues. The first really serious issue was when my hosting account was suspended (that was in 2009). I had no idea what to do. My blog was offline for a long time, and the traffic was terrible for a few months after I got it back online.
A few years earlier; I was banned from using Google AdSense, without understanding why. I still blame Google, but deep down inside, I know it was probably my fault.
Search Engine Optimization (SEO) is still an important part of blogging, and part of why blogging is a complex business. SEO is one method to increase traffic. I’ve written about how to get backlinks as a way to get a good ranking in Google.
The problem is that even though you think you’re doing everything right, you might be having serious issues with your blog. I discovered my problems too late.
Google manual spam action
Last year I received a notification from Google, and it said that I had received a manual spam action from Google to my site. Once again I had no idea why it happened, and what to do about it.
I had to start asking people online; I needed a solution quick. That’s part of the reason why relationship marketing is more important now than ever. It’s not just about creating more sales and a more popular blog, but strong relationships can help you find solutions to your problems.
The problem and the solution was this; I had too many broken links on my blog and I had too many bad links (to spam sites).
At first, I was just looking at Google Analytics, and realizing that people were actually reading what I was writing was enough for me to continue blogging. The next step was receiving comments from real human beings.
At the time when I started blogging, receiving feedback to my blog posts made me happy. It was more or less the reason why I was writing. I was learning more about marketing by writing about my journey, and the feedback turned my experience into a much better one.
I still believe building a strong community is an important part of blogging, and that receiving comments on my blog posts is one of the ways to become more successful. But, I removed the comments on my blog to experiment. The bad links and the reason for the Google manual spam action was all due to the fact that I had approved too many blog comments, and that I hadn’t checked the links inside the blog comments.
I thought removing the blog comments would be a good thing, and that it would be perfect with my new minimalist blog design – even though I had been writing posts like Blog commenting – the reason you need to do it.
To make a long story short; I said yes to blog comments again to make it part of how I am building a community online. You can build your community using many different methods, like focusing on social media, but I believe that your home should be your blog.
Removing broken links
I decided that I had to remove all broken links if I was going to continue blogging. At the time, I was actually thinking about quitting. It had been a lot of work, and I had experienced many problems making progress more difficult and success less likely.
To me, blogging is part of my business. It’s part of how I learn marketing and it’s part of how I connect with people.
The next step was bying a software.
I bought a software (SEO PowerSuite) that would help me to identify all the broken links. The software discovered 1614 broken links. It didn’t tell me anything about the quality of the links, all it said was the links are not working. That was good enough for me.
I decided that I wanted everything gone within three days. I had to do everything manually. I’m not sure how many hours I worked, but I didn’t do anything for three days other than removing and fixing broken links.
Now, I’m checking broken links once a month and removing them, more or less, as soon as the appear. I’ve discovered that adding a habit is important to keep being productive and to keep my blog healthy.