I remember when I was much younger than I am now. My friends and I, we had such an amazing time when we went to the movie theatre to watch the latest movies. We bought all sorts of candy, and the funny part, was that we were really excited watching the advertisements. Actually, we had a contest, who got the best advertisements.
The reason we were so excited about the advertisements, was that we hardly experienced any outside the movie theatre. It might be because I was living in Norway, but what was it like when you were young?
We didn’t know anything about marketing. We had no idea what a really good commercial was. At the time, a funny commercial, was a good one. That was about it. And, Coca-Cola had some of the best advertisements.
Thinking back, I realize that there are many reasons why things have changed so dramatically. But, like I said, there is one thing that makes us less interested in advertisements, and less likely to take action. Think about it: I am visiting the movie theatre more than ever, but even though I’m working in marketing, I don’t care much about the ads that they are showing. I understand why we still need ads. But, there are advertisements close to everywhere we look. And, the competition is enormous. Every single person is getting tired of watching the same things everywhere. And, the people who are not getting tired, are soon becoming immune. It’s just too much.
What happens if you, instead of focusing on making the best advertisements, focused on building strong relationships and taking care of your current customers, like they were your best friends – or even your own grandmother?
Now, that’s something to talk about, and that’s something to add to your strategy.
I can’t say no to a friend. I just can’t. And, I do become friends with people in business. The people who are my friends, they get me as a customer. And, I keep buying what they are selling, again and again. So, I say, focus on building loyal customers, and focus on building raving fans. Advertisements and cheap prices will never beat a strong relationship.
Let me ask you this; are businesses competing to get your friendship, or are they still just competing to get your attention?