sly : marketing

Relationship Marketing and The Greenhouse Effect

This is my brand new greenhouse:


And this is how it looks after I have added some soon-to-be vegetables, like eggplants, tomatoes, green and red peppers and a lot more:

a chair inside the greenhouse

And the chair, that’s where I’ll be doing my creative thinking while watching the vegetables grow.

Why am I telling you this?

… and showing you pictures of something personal?

I am doing it, because this is how me and you connect. I share something personal, something you can relate to, and then you’ll share something personal. When we both share something personal, that’s when we connect.

I am telling you a story about who I am. When we connect on a personal level, away from the corporate world, that’s when the true magic happens – and that’s what marketing is about.

If you’re fascinated by a Norwegian pizza-lovin vegetarian who spends most of his days in a chair inside a greenhouse watching his vegetables grow, well, you know where to find him.

Marketing is personal.

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