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Relationship Marketing 101 – Thank You Carolyn

I am having a wonderful time on vacation in Italy. I’ve seen so many amazing things, and I’ve been to Rome. What a city! I have been to the Colosseum and watched where the battles between gladiators, slaves, prisoners and wild animals took place. This happened as early as in AD 72, and more than 50,000 people watched. I’ve been to the Vatican, and inside the Sistine Chapel. I haven’t yet thrown a coin into the Trevi Fountain, but who knows, maybe I will before I go home.

About that coin. The reason tourists from all across the world are flinging their coins in the fountain is to make their wishes come true. I’m not a wish-kind-of-guy, I believe that everything that happens is connected to me and my actions. But, I do love surprises, so I might fling a coin into the fountain just in case.

The power of a gift

I have talked about what happened when my five year old son and I didn’t have any money. A woman gave us the money, and litterary saved the day. My reaction to her kindness was that I would have taken a bullet for her. She became my President, and I became her Secret Service, just in a matter of minutes and for $7.

I have read stories like when Dino Dogan bought a brand new suit for Srinivas Rao, when Marcus Sheridan received an amazing gift to his daughter from John Falchetto and his wife Ameena. But I never thought that it would happen to me. Yes, some people are just awesome.

Thank you so much Carolyn

A few weeks ago, I wrote a guest post at Wonder of Tech, about the 10 real reasons why I love Spotify. I actually did my first video screencast, using Screenflow, for this guest post. I didn’t think much about it, other than I really enjoy the relationship I have with Carolyn (the brilliant author of Wonder of Tech), I’ve learned so much from her, and she has been supporting me all the way.

Then, a few days after the guest post, out of the blue, I received something I haven never received before. It was an email from Amazon, telling me that I’ve received a gift card. I had to look twice to see if it was authentic, and then I saw her name. It was sent from Carolyn Nicander Mohr. Right then, I knew that I could trust its authenticity. I received a gift card for $30, but it was the note that really stuck to my mind.

Jens, I can’t thank you enough for all of your awesome support of me and my blog. Your kind invitation to your tribe, your frequent visits and comments, your brilliant guest post and your votes all have meant the world to me.

I hope you can use this small token of my appreciation to buy an awesome book or two for your Kindle!

Best regards,


Fantastic! The gift is perfect. But it’s not really about the gift, it’s about the relationship. She knows that I have a Kindle, she knows how much I enjoy reading, and she also knows that I’m going to be in Italy and I’m going to read several books during my vacation. So, this gift is so much more than just a gift. It’s how we build relationships online.

She has become my President, and I’m her Secret Service. I’m taking a bullet for you Carolyn.

Image by F.d.W.

37 responses to “Relationship Marketing 101 – Thank You Carolyn”

  1. Carolyn says:

    Hi Jens, Wow, thank you for your thank you! I hope you never need to take a bullet for me, actually, I wouldn’t let you. We would be shoving each other out of the way and getting in a big fight over who would take the bullet. I see the beginnings of a comedy skit here.

    Anyway, I am thrilled you are having a great time in Rome and found a castle that serves awesome pizza. I keep thinking of all the great meals your family are having there.

    I was not only honored to have you write a guest post for The Wonder of Tech, I was truly impressed with the video you shot explaining how Spotify works. You really helped me and lots of Wonder of Tech readers understand why you are so passionate about Spotify.

    You went above and beyond what I could have hoped for in a blog post and I wanted to thank you for all that you have done for me. I’m glad you were able to make good use of the gift certificate and that it made your trip to Italy more enjoyable.

    Thanks so much for the shoutout. I hope you have a great time during your remaining days in Italy. 😀

    • Jens says:

      Hi Carolyn,

      I should be the one saying Thank You. I have really been enjoying the books I bought with your gift card. I have been reading three books of Harlan Coben, and it was perfect while thinking of the book I’m still writing (editing).
      Thanks again for all your support!!


  2. Adrienne says:

    Hey Jens,

    Glad you are enjoying your trip but who wouldn’t. You’re in Rome!!! I’m sure it’s an amazing city, one that my sister has visited several times as well.

    I totally agree with you about Miss Carolyn. She’s an amazing friend and shows such wonderful support to her blogging buddies. She’s a very special lady and that was so thoughtful of her to give you that wonderful gift. She just wanted to show you how much she appreciates you as well.

    Thanks for sharing this with us and for this amazing photo. Now have a good time and don’t worry about your blog. We’ll be here when you return.


    • Carolyn says:

      Thank you so much, Adrienne, for your kind words. I am very happy to help you out any time! I am very fortunate to have such amazing friends and I do appreciate you and Jens, I really do. 🙂

      • Jens says:

        I agree with you Carolyn, Adrienne is amazing. I’ve learned a ton from her and her blog.

        I’m just back from my vacation, and I have a lot of catching up on your blog and her blog. I’m not going to get a lot of sleep in the next days 🙂


    • Jens says:

      Hi Adrienne,

      I completely agree about Carolyn. I was so stunned when I received the gift card, and I still am. It’s just something I’ve been reading about, I never thought that it would be happening to me 🙂


  3. Ana says:

    Oh, Jens! It seems like you are having an amazing time. I’ll have to plan a trip again soon…

    PS Wanted to make sure you saw your blog on my new CommentLuv enabled blog list!

    • Jens says:

      Hi Ana,

      Yes, I had an amazing time in Italy. Although I couldn’t find a single place to get online with WiFi. I used my Kindle to do all my online activities, and that was not a whole lot 🙂

      Thanks a lot for adding my blog to your list!


  4. Tom says:

    Jens, enjoy your vacation in Italy and toss that coin, go on I dare you 🙂

  5. James says:

    Its nice to know there are still some good people out there

    • Jens says:

      Hi James,

      Carolyn is one of the most amazing people I’ve met online. She’s all about teaching and her support has meant a lot to me.

      Thanks a lot for stopping by.


  6. Bill Dorman says:

    Cool story Jens; it doesn’t surprise me Carolyn would do something like that. Sounds like you are having fun and look forward to you getting back in the swing of things.

    BTW – I’m still saving that Spotify post; I really dig into it here shortly.

    Take care, have fun and see you soon.

    • Jens says:

      Hey Bill,

      I can’t say thank you enough too Carolyn for the gift card. I have read three amazing books by Harlan Coben, just because of the gift card 🙂

      You should really read about Spotify, it’s fantastic. I’ve been listening to music every single day during my vacation.


  7. JonGabel says:

    I love the photo you have taken there it looks so great that I would like to visit it as well. Your vacation should have been so much fun.

    • Jens says:

      Hey Jon,

      Actually, it’s not my photo, but it’s from Rome. You should visit Italy, I really enjoyed the small villages a lot more than Rome. Oh, and the food… fantastic!! 🙂


      • JonGabel says:

        Hi Jens,

        Thanks for the response. I have been seeing a lot of great places in italy though I haven’t personally been there. I would love to unwind and make up with time.

        More Power….

  8. Eugene says:

    That’s an awesome story Jeans. So great to hear people go out of their way for others like that.

    I think you picked a better time of year to go there than I did. I went in the high heat of summer…could barely breathe and didn’t sleep at all.

    The Trevi Fountain was awesome, and Vatican City was amazing too. But out of all the places I went in Italy, Rome might have been my least favorite (it was probably the weather). Have you been to Florence?

    • Jens says:

      Hi Eugene,

      It was apx. 90 degrees Farenheit when I was in Rome and that’s hot enough for me 🙂

      I really loved the city. It was fantastic, but too crowded and way too many people for my taste. The buildings and the history is just amazing. But, what I really loved more, was the small villages outside of Rome. I was just in Rome for one day. I discovered so many nice small villages that were actually older than Rome (more than 3,000 years old). I have been to Florence, but that’s 10 years ago – awesome city as well.


  9. alison says:

    Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon.

    • Jens says:

      Hey Alison,

      Thanks a lot for your feedback, and I’m really glad that you enjoyed reading my posts. Please keep coming back and you won’t be dissapointed, I promise 🙂


  10. Eddie Gear says:

    Wow Carolyn. That is so sweet of you. I feel that is a great way to recognize someone for their contribution and support. Jens is a wonderful guy, if were making a lot of money, I would be delighted to share my expression through gifts of all kind.

    • Jens says:

      Hi Eddie,

      I can’t thank Carolyn enough for the gift card. She’s just amazing. And, thank you so much for the wonderful words as well 🙂

      Your support is amazing, and I really appreciate that you’re adding your thoughts and ideas to everything I write.

      I’ll be over to your blog soon and I’ll read everything I’ve missed during my vacation.


  11. Nicole says:

    Great post Jens,

    Enjoy your stay in Italy… Thanks for sharing your post… I enjoyed reading it…

  12. Ricardo Nuñez says:

    Awesome Jens, something like that happened to me. I receive $100 amazon gift card from a twitter friend after I did a free WordPress theme for her. I was really not expecting anything. I can see you are enjoying your trip to Italy.

    • Jens says:

      Wow, $100!! That’s just amazing. I am still thinking about the $30 gift card, and I can’t thank Carolyn enough for it. I’ve bought three Harlan Coben books and one Lee Child book. Brilliant 🙂

      I love surprises like this.


  13. Alex Blaken says:

    Its great to see how someone can be of help like Carolyn. I have noticed through out my blogging career that your online business can be very succesful if you have a mentor, someone who can guide you towards success….and by so doing you will oneday become a mentor to someone as well. Thought i should shar this, thanks.

    • Jens says:

      Hi Alex,

      Carolyn is amazing and her support is invaluable. I believe we all need a mentor in order to become successful, at least it takes a lot less time to become successful if we have a mentor. I feel like I have many, and I reach out to all of them from time to time 🙂


  14. Keith says:

    Great stuff Jens! I love hearing stories of people connecting in this way…. now if we could only get brands and companies to realize this!

    • Jens says:

      Hey Keith,

      Thanks a lot for your feedback.

      Carolyn is just amazing, and I’m still thinking about how I can repay her for what she did to me 🙂

      But brands and companies, that’s a whole different story… please share if you have any examples of how brands and businesses are doing it “the right way”.

      Have a great weekend.

  15. Tom Hanson says:

    wow.. this is a nice article. I like it..

  16. Ana says:

    You two are the perfect example of what is the main reason of being a part of a bloggosphere. Surely, making money out of it is a bonus but these kinds of relations and exchange of ideas are the soul of blogging.

    Thank you for sharing this with all of us!

  17. Rex Boerma says:

    Hi, I have enjoyed reading your blog post here, thank you for sharing.

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