sly : marketing

Relationship Marketing 101 – Thank You Carolyn

I am having a wonderful time on vacation in Italy. I’ve seen so many amazing things, and I’ve been to Rome. What a city! I have been to the Colosseum and watched where the battles between gladiators, slaves, prisoners and wild animals took place. This happened as early as in AD 72, and more than 50,000 people watched. I’ve been to the Vatican, and inside the Sistine Chapel. I haven’t yet thrown a coin into the Trevi Fountain, but who knows, maybe I will before I go home.

About that coin. The reason tourists from all across the world are flinging their coins in the fountain is to make their wishes come true. I’m not a wish-kind-of-guy, I believe that everything that happens is connected to me and my actions. But, I do love surprises, so I might fling a coin into the fountain just in case.

The power of a gift

I have talked about what happened when my five year old son and I didn’t have any money. A woman gave us the money, and litterary saved the day. My reaction to her kindness was that I would have taken a bullet for her. She became my President, and I became her Secret Service, just in a matter of minutes and for $7.

I have read stories like when Dino Dogan bought a brand new suit for Srinivas Rao, when Marcus Sheridan received an amazing gift to his daughter from John Falchetto and his wife Ameena. But I never thought that it would happen to me. Yes, some people are just awesome.

Thank you so much Carolyn

A few weeks ago, I wrote a guest post at Wonder of Tech, about the 10 real reasons why I love Spotify. I actually did my first video screencast, using Screenflow, for this guest post. I didn’t think much about it, other than I really enjoy the relationship I have with Carolyn (the brilliant author of Wonder of Tech), I’ve learned so much from her, and she has been supporting me all the way.

Then, a few days after the guest post, out of the blue, I received something I haven never received before. It was an email from Amazon, telling me that I’ve received a gift card. I had to look twice to see if it was authentic, and then I saw her name. It was sent from Carolyn Nicander Mohr. Right then, I knew that I could trust its authenticity. I received a gift card for $30, but it was the note that really stuck to my mind.

Jens, I can’t thank you enough for all of your awesome support of me and my blog. Your kind invitation to your tribe, your frequent visits and comments, your brilliant guest post and your votes all have meant the world to me.

I hope you can use this small token of my appreciation to buy an awesome book or two for your Kindle!

Best regards,


Fantastic! The gift is perfect. But it’s not really about the gift, it’s about the relationship. She knows that I have a Kindle, she knows how much I enjoy reading, and she also knows that I’m going to be in Italy and I’m going to read several books during my vacation. So, this gift is so much more than just a gift. It’s how we build relationships online.

She has become my President, and I’m her Secret Service. I’m taking a bullet for you Carolyn.

Image by F.d.W.

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