sly : marketing

The reason I have been quiet

Focus on your passion. I remember his dark, crisp voice, it feels like he said the words just a few hours ago.

I’ve been told that my passion is what should be the most important part of my business. If you follow your passion, you can do anything. I’ve been listening to this advice ever since I started thinking about starting a one-person business.

Now, several years later, I’ve been thinking about blogging in a different way. I’ve removed comments, and I’m using a minimalist design. It’s completely different from what I started doing. I’ve been doing things my way. Focusing on my passion.

The reason I have been quiet, is not that I haven’t had things to write about. It’s not that I haven’t had the time to write. The reason I have been quiet is that I’ve been thinking about narrowing my (business) focus.

Looking at everything I’ve been doing for the past two years, I realize that I have been doing close to everything related to marketing. It’s been hard. Again, not when it comes to what to write about or that it’s been taking up too much of my time. The reason I am saying that it’s been hard is that I’m not learning enough. It’s difficult to stay updated. Things are changing fast. I’m learning, but just a little about too many things. I need to narrow my focus.

The reason I have been quiet, is that I have been thinking about the most important part of marketing. I’ve been considering my options. Trying to find out what the future might look like. Thinking about the areas of marketing I should focus on. The areas of marketing is should learn more about.

Looking at everything I’ve been doing for the past two years, I realize that the two areas I need to focus on are; customer service and (how to change a) business culture. I’ve been reading a lot about both areas lately, and to me, both will be more important in the future (no matter what the future will bring).

Thinking about marketing and the question I was asking myself in the beginning; customer service and business culture might be exactly what I’ve been looking for. They’re both the reason why I ended up in marketing in the first place.

I haven’t decided exactly what my next path will look like, but it seems like I know where to start.



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