I love to create stories, and storytelling is part of my marketing business. I want to be able to create stories about everything, even… fruits and vegetables. But, usually, I am a writer and I am developing stories by using words and text to describe emotions.
Now that I have clients, I want to help them create stories too. I want them to be online, and I want them to be all that they can possibly be. I have bought a camera, a Canon EOS 650D, and I’ve started to take pictures for my clients. I used to be terrible at it, but I’m learning. And I’m trying to tell stories with pictures as well as with my text.
I’m not so sure I’ll ever be anything but terrible when it comes to creating videos. On the other hand, I’m not sure if it matters.
Most of the time, when I’m watching videos from people and businesses online, I just want the video to be authentic and to tell a story. I want the story to be true, and I want to understand that it’s not an advertisement.
I’m thinking that I want to just use my iPhone and create a video for my clients. I just want to talk, show my face, and say hi. Is that going to work at all? That’s the thing, I believe in being authentic, and I believe that we’re all capable of creating stories and doing awesome marketing, even though we’re terrible at creating videos.
This is what I’m talking about. I would never do something like this for a client, but on the other hand, it might actually work… (I created the video a while ago, while I was walking to work very early in the morning).
Do we need to hire someone to create professional videos, or can we actually create videos for clients (or for the company we work for) by using a smartphone and being creative, even if we’re terrible at creating videos?
I’d love to hear your thoughts on this.