Presidential Marketing – Viral marketing goes political

My friend Jonathan Bostrom just published something very interesting. It’s a 100% free e-book about viral marketing in the US presidential campaign.

According to Jonathan

One unlikely candidate in this year’s election has had an astounding rise in support, thanks to viral marketing. Not only have his supporters broken fundraising records (without help from the campaign!), but they have gone to some real extremes to get the word out. In fact, the official campaign doesn’t even do that much anymore.

Seeing this as a great example of viral marketing, I have created a very high quality ebook that tells a bit about the staggering support for this candidate – and then delves into six fundamental marketing lessons to learn from the story. I think you and your readers will really find this interesting and helpful.

You don’t have to sign up or anything, just download the free e-book at jonathanbostrom.com.

I haven’t had the time to read it myself yet, but I can assure you that I will. And as soon as I have read it, I will publish my review.