I’ve been speaking to a group of people about traffic. I’ve told them different ways to get it, and different ways to create a marketing strategy. One man started asking questions about Pinterest. I wanted to tell him that I do have an account on Pinterest (@berget). But, that’s about it. I don’t have a Pinterest marketing strategy. In fact, I hardly get any traffic from Pinterest at all. It might be the pictures, or maybe not. He didn’t ask me about it; so I didn’t tell him.
Now, listening to Focus@Will, while writing, I’m adding new words to my brand new Pinterest marketing strategy. Words like;
- Create a blog board
- Create lifestyle related boards
- Greate visuals
- Engage, like I’m doing on Twitter
- Think SEO when pinning my posts
- Create Pinterest contests on my blog
- Be personal; focus on relationships
- Add a pinterest button on my blog
- Trending topics
- Call to action
- Place text on images
I know, it’s not much of a Pinterest marketing strategy at the moment; but, like I said, so far I’m not receiving any traffic from it. I’ve nothing to lose, and everything to gain.
The One Goal of a Pinterest marketing strategy
I didn’t think that I would get a lot of traffic from Pinterest. That’s why I didn’t create a Pinterest marketing strategy in the first place. Now, seeing how much traffic some of my friends are receiving, I need to do something different. I know that now.
On the other hand, traffic isn’t something that motivates me. I need more. I’ll be adding different types of images to see if it attracts different types of people. I’ll be analyzing the traffic; first to see if people will show up on my site from Pinterest. Then, I’ll be improving the images and add hashtags, and find the best headlines.
But, the one goal for me, is to attract people to my newsletter. I want people to connect with me.
Now, finally, let’s discuss you.
Do you have a Pinterest marketing strategy?