Sometimes we’re trying to convince our friends to watch a movie. Sometimes we are trying to influence our boss to let us work on a different project. Sometimes we just want to decide dinner. We all have to learn to sell something.
We are all in the business of sales. Teachers sell students on learning, parents sell their children on making good grades and behaving, and traditional salesmen sell their products.
We need to understand that selling is also about not being forgotten. We want people to remember us, and we want a yes every single time. The only way to do this is to get people by their heart, and only then their head will follow. People don’t buy for logical reasons.
People will never forget you if you invest time to connect with the people you are selling to. Help them before asking, and listen to them before selling.
Just because they can hear you doesn’t mean they’re listening. That’s why you need to understand before pitching. People make decisions for different reasons, in order to influence others you must address their individual emotions.