sly : marketing

Will more people share your content if you place the social media buttons in the right order?

Social media buttons

I don’t know the answer to this question, at least not yet, but I believe it’s an interesting one. Will more people share your content if you place the social media buttons on your site in the right order?

Think about it. If you believe that Facebook is the most important social media site, and that’s where you want most people to share your content, should you place the Facebook button first? Will placing the button first, make more people click on it, or will people share your content on Facebook anyway, no matter if it’s at number 2, 3, or whatever? If that’s true, maybe Facebook should not be first, because by placing a different social button first, it might be more likely that your readers will share your content on a different social media site.

I am using the Share Juice Pro plugin to help my readers share my content, and with this plugin, I can add all sorts of buttons, and I can add them in the order I like. And, that’s part of why I have been asking myself the question. I’m not sure why, but I have added the social buttons in this order:

The reason I added Twitter first, is because most of the traffic from social media sites to my blog comes via Twitter. The next one is Buffer, and the reason why, is mostly because a lot of people are using Buffer, and it helps people share my content on several social media sites. And, after that, it’s more or less random. I haven’t given it much thought, other than that StumbleUpon, so far, is last, more or less just a test to see if I should use it to get even more traffic.

Your turn

Like I said, I don’t know the answer to the question, but I believe it’s an interesting one. What order have you placed your social media buttons in? And, do you believe it matters for how people share your content?

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