sly : marketing

Will more people share your content if you place the social media buttons in the right order?

Social media buttons

I don’t know the answer to this question, at least not yet, but I believe it’s an interesting one. Will more people share your content if you place the social media buttons on your site in the right order?

Think about it. If you believe that Facebook is the most important social media site, and that’s where you want most people to share your content, should you place the Facebook button first? Will placing the button first, make more people click on it, or will people share your content on Facebook anyway, no matter if it’s at number 2, 3, or whatever? If that’s true, maybe Facebook should not be first, because by placing a different social button first, it might be more likely that your readers will share your content on a different social media site.

I am using the Share Juice Pro plugin to help my readers share my content, and with this plugin, I can add all sorts of buttons, and I can add them in the order I like. And, that’s part of why I have been asking myself the question. I’m not sure why, but I have added the social buttons in this order:

The reason I added Twitter first, is because most of the traffic from social media sites to my blog comes via Twitter. The next one is Buffer, and the reason why, is mostly because a lot of people are using Buffer, and it helps people share my content on several social media sites. And, after that, it’s more or less random. I haven’t given it much thought, other than that StumbleUpon, so far, is last, more or less just a test to see if I should use it to get even more traffic.

Your turn

Like I said, I don’t know the answer to the question, but I believe it’s an interesting one. What order have you placed your social media buttons in? And, do you believe it matters for how people share your content?

23 responses to “Will more people share your content if you place the social media buttons in the right order?”

  1. Lisa says:

    Hi Jens, I’m hoping to install that plug-in soon – how do you like it? It’s on my to do list. I just moved my DiggDigg buttons below posts instead of the side because they were not showing up on mobile. And mobile is getting big now. I don’t get as much from FB but maybe I need to spend more time there too. Twitter and Pinterest are my biggies. I also have the LinkedIn share button. And I got rid of Stumble. Doesn’t seem like targeted traffic for me.

  2. Susan Silver says:

    My Two Cents:

    I prefer to do my buttons manually (using php) when possible. I add the buttons that people use the most to the top and then the other choices at the bottom. I know TWitter and Facebook send me the most traffic so they get top priority.

    I also add pinterest, linked in , and google+ because they are the secondary networks people use. Fallen off of Stumble Upon, Reddit, and others. Happy if people share, but they don’t always.

  3. As a constant visitor of different blogs, proper placement of everything in a site is very important. And social media buttons are not excluded on that.

  4. Adrienne says:

    Did you know Jens that this is one of the things that Carolyn and I wanted which is why we went to Ashvini to see if he could create a plug-in like this? I mean I know what you mean and probably the arrangement of the social icons probably don’t have any baring on the social shares but we wanted that option anyway.

    I prefer to have the icons first that I know get shared the most. Make sense! I also like the fact that we can change the way they look if we chose and we can also have different variations of their look.

    Personally, I just love this little plug-in and I’m so glad he created this one. At least this way you’re finding out what people prefer! I think that’s just cool.


  5. Paul Profitt says:

    Hi Jens, I only display the social media buttons where I am the most active. Facebook is the exception to the rule. But I don’t worry about which order the buttons are displayed. So long as my visitors have a choice of sites, then as far as I’m concerned I’ve done my job.

    • That sounds like a good plan Paul. I am testing to see if it really matters for my readers or not. At the moment, I’m thinking that as long as I don’t have a lot of buttons, the order doesn’t really matter.

  6. This is an interested question and it does makes a lot of sense. If you know your specs where most of your traffic is coming from, like yourself, then obviously you’re going to put that social media button first and rank each one depending on how much traffic you get. Great share Jens!

    • Thanks a lot Sherman. I am testing Facebook as the first button, even though most of my traffic comes from Twitter. The reason I am testing Facebook as the first button is that I am thinking that I can (and should) get a lot more traffic from Facebook than I am used to. I’ll let you know what the results are.

  7. I place them in order of importance to me… Now, what that does, I am not sure, but I do think there’s a lot to be said for the first button…

    • Hey Geoff.

      That’s what I’ve been doing as well. At the moment I have placed Facebook as the first button, but usually Twitter is the one that provides me with the most traffic (and the highest quality traffic). I’ll be testing if placing Facebook first will help me get more traffic from Facebook.

  8. Joy says:

    I definitely think that organizing your social network buttons will help you boost your site’s traffic and help you earn more out of it. Don’t just settle for just Facebook and Twitter, there are so many social networking sites out there that can help you in the same productive magnitude.

    • I am testing four buttons at the moment, and I have removed StumbleUpon and Buffer. I am not sure how much extra traffic the extra buttons will give me. I want to focus on the buttons that are giving me the best traffic (the most quality visitors).

  9. Josué Mota says:

    Hello! Congratulations on the article and the issue raised.
    I personally do not use on my blog, why? I do not believe that people share your content. So use a plugin in WordPress for this purpose, will only make your blog slower.
    This is my humble opinion.

    Success! Hug!
    Acts Joshua Mota

    • I agree, plugins will make your blog slower, but for people like me (I am not a coder), I need a plugin to get the social media buttons on my blog and to get more people to share my content. And, so far, Share Juice Pro is the best I’ve found.

  10. I use Flare. I really like it because it shows my combined social media shares and looks clean. It also lets me have small buttons at the top and hovering button on the side.
    As far as what order, I usually put the facebook like button first because more “regular” folks use facebook, and I’d like those people to become regular readers of my blog.

    • I am testing Facebook as my first button as well, but I usually get more traffic from Twitter. On the other hand, most of my readers are on Facebook, and that’s why I’m thinking that Facebook should be first. I’m looking forward to seeing the results.

  11. Osho Garg says:

    I added sharing button in left side as floating. Previously I added sharing button below of my content. i think now my article is getting better share.

    Anyway thanks for your valuable post

    • That’s interesting. I tried floating as well, but I discovered that they messed up my posts on mobile devices, so I stopped using them. Have you tested your blog on mobile phones, how does the floating buttons look?

  12. Veronica says:

    I think it doesn’t really matter if you organize your social media buttons in order to attract more readers and potential clients to your blog. What matters is that you do everything that’s required in order to draw more traffic to your website.

    • Hi Veronica,

      I am testing it, and at the moment, I am trying to see if I get more likes/shares on Facebook by using Facebook as the first social button. I am not sure if it matters, but it might.

  13. Emilia says:

    I don’t really care and I don’t mind if the blogs that I read have an organized bunch of social media networking site buttons. As long as it has the basic sites that I know such as Facebook, Twitter, Tumbler, or Pinterest, I’m fine with it.

  14. Calra says:

    I think it matters which button will appear first; people tend to notice it first and it is unlikely they will take the time to really go over the rest of the buttons (athough that’s not impossibe altogether). The thing is, it is almost automatic that if they see what they like right away, then they will click on it almost without thinking. Now as to what should come first, that should depend on many factors and would probably require trial and error to see what would work best.

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