As a business, we’re doing our best to create customers for life. We want every single person to remember us when they need us, and we want them to smile and return to our store and keep buying whatever we’re selling. They should be contacting us, not the other way around – that’s inbound marketing.
Think about this for a minute:
We are focusing on telling authentic stories, building relationships and doing what we can to make the customer feel happy. The customers are paying for how we make them feel – no matter what our business is.
Now, think about this for a minute:
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou
This quote tells you exactly what marketing is, even though that’s not what Maya Angelou had in mind…
Your job in marketing is to make people feel good. If you make them feel good, they’ll remember you.
Let’s end this with the following questions:
What are you doing to make your customers feel good?