sly : marketing

How to make people remember you

As a business, we’re doing our best to create customers for life. We want every single person to remember us when they need us, and we want them to smile and return to our store and keep buying whatever we’re selling. They should be contacting us, not the other way around – that’s inbound marketing.

But.

Think about this for a minute:

Marketing is not advertising.

We are focusing on telling authentic stories, building relationships and doing what we can to make the customer feel happy. The customers are paying for how we make them feel – no matter what our business is.

Now, think about this for a minute:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
– Maya Angelou

This quote tells you exactly what marketing is, even though that’s not what Maya Angelou had in mind…

Your job in marketing is to make people feel good. If you make them feel good, they’ll remember you.

Let’s end this with the following questions:

What are you doing to make your customers feel good?



8 responses to “How to make people remember you”

  1. Ryan Biddulph says:

    I dig personalizing interactions Jens, being all over the place and telling my unique story wherever I show up. Great reminder here, thanks!

  2. Josh says:

    Maya Angelou was spot on. Make people feel good and they will keep doing business with you. Make them feel otherwise and they’ll go away.

  3. Sarah Arrow says:

    Love that quote from Maya, I’ve been seeing it a lot lately and wondering if it will be her legacy – to make us feel and ensure that others feel too. Thanks for sharing Jens.

  4. Dr. Diana says:

    Don’t always do work for money. Some times help people without money if the work is little. Then definitely they will remember you for future work. The same thing blogging if we visit other bloggers blogs daily and will leave comment then you will be save their remember list.

    ~Diana

  5. Adrienne says:

    I totally agree with you Jens because like Maya’s quote, it’s how you make them feel. All people want to know is that you care enough to help them and they’ll keep coming back for more.

    I love this share, great explanation and that’s the definition of marketing.

    ~Adrienne

    • Hi Adrienne,

      First, I was thinking that I should only add the title of the post and then add the quote as the only content. I still think that would be enough, but I just couldn’t, I had to write a few sentences to explain it 🙂

      _jens

  6. Mark says:

    Excellent post Jens!

    And thanks for sharing that incredibly powerful quote from Maya Angelou. And your definition of marketing, is excellent as well.

    You offer some sound advice indeed! Thanks for sharing your insights!

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