Using Paper.li to Create the Marketing Newspaper

I really enjoy writing about marketing, and I write and publish my newsletter once a week (you can subscribe here), and my newsletter is all about marketing and I am sharing my own ideas and my own thoughts, and the same goes for my blog. I don’t copy what other people are writing, and I try to create my own stories. That’s why I wrote about the homeless marketer, and transform your company culture.

But. I have been reading a lot about content curation lately, and since, I am still reading a lot of articles every day, I wanted to try it. So, I have decided to do something different.

I am on a quest to find the best marketing articles on the web, every single day, and I want to publish them as an online newspaper.

There are too many awesome articles to just share them one by one via Twitter and Facebook. I want them all in one place, and easy to navigate. At first, I thought that it would take me hours a day going through my RSS-feed (that’s how I read blogs), and then, going through my social media feeds, to find the articles I wanted to publish.

But.

It’s not as difficult or time consuming as it sounds.

How I am using Paper.li

I have been looking at various alternatives, and doing everything manually wasn’t an option. That would have taken me hours a day. So, I decided to go for paper.li (I took a short look at scoop.it as well). Before I go into the details, take a look at my marketing newspaper, and decide if you want to subscribe to it.

This is it:

 

The best marketing stories (updated daily)

What you need to know, is that I am approving all the articles. It’s not automated. The way it’s created is that I have added my social media accounts, and my RSS-feed, and because I have connected with some brilliant people, and I filter all the articles with words related to marketing, I get a daily update with lots of very interesting suggestions. After I have received the update, I take a closer look at all the daily articles, and I approve the ones I really enjoy, and I delete the articles I don’t want to publish.

That’s it.

I have only been using Paper.li for a few days, but I ended up upgrading from the free version to the paid version ($9 a month) to be able to place my logo on the newspaper and get access to some advanced features. I am now testing it for two months, to see if I can create an online marketing newspaper that people will find interesting, and actually read.

Do you find paper.li interesting enough to try it yourself (there’s a free version available)?

Comments

  1. says


    Twitter:
    Looks wonderful Jens!

    I love the big & broad header and the logo of course, which I think as you mentioned, comes with the paid version and not the free one.

    I have also read about Paper.li and scoop.it lately and how they help in content curation and I think these are wonderful ways to have all the related posts right in-front of your eyes.

    Thanks for sharing and reminding me once again about it. :)
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  2. says

    I do have paper.li account but am not active, recently for a couple of weeks I tried Scoop.it, but stopped it coz of lack of time.
    Thinking to start it again, will also try Paper.li if I find time.
    I think we need to use only one either Paper.li or Scoop.it this will bring more exposure, else will end up like I did.

    ~@Khajamoin1

  3. says


    Twitter:
    Hi Jens, Love, love, love the new logo! Really sharp.

    I have seen tweets with links to paper.li and scoop.it and enjoy checking them out. But I didn’t know you could subscribe to them. Will you be doing your publication in English or Norwegian or both?

    I have thought about doing a paper.li for tech, but I really try to restrain myself from activities other than writing for The Wonder of Tech. If I were going to branch out, I would want to devote my time to learning to code.

    But your plan makes perfect sense. You learn more from these curated articles plus you use them to enrich others as well as market your business. I also think you’re doing the right thing by continuing to produce original content here.

    How great that you’re using a marketing tool to market your marketing business with articles about marketing. My head is spinning!

    I really love your new logo!
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    • says


      Twitter:
      Thank you so much Carolyn. I love the new logo as well. And, that’s why I made it so big :)

      I am testing paper.li for two months, and so far it’s working great. It doesn’t take much time, and the articles I have discovered have been awesome. But, if I am going to continue to use it, I need more people to read it. If not, I’ll spend my time and money doing other things :)
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  4. says

    Hi Jens,

    I first saw paper.li at least a couple of years ago, and never created my own one, but clicked on a few that appeared in my timeline.

    I have to be honest. I gave up clicking after the first few, as the content was too random and a lot of it simply wasn’t all that good.

    At one stage I even filtered out any tweet with the words “The XXX daily is out! Top stories from…”

    I think where it went wrong for me is that a lot of the people I followed had turned it on, then cut back on their Twitter usage and paper.li became the only thing they tweeted.

    If the stories are curated manually, or the algorithm’s improved, then I’ll definitely consider checking out your newspaper. But from what I’ve seen in the past from the service, I’m not massively confident.

    Still, maybe it’s just me :)

    • says


      Twitter:
      That’s exactly the same as I did. I got spammed by all the various paper.li links, and when I looked at the newspapers, it was more or less just random stuff. I am going through all the articles to find the best ones. This way, I can use the newspaper as a way to stay updated, and my readers can get daily news about marketing from around the world. And, another great thing about paper.li is that I have installed an extension to Safari, so I can add articles I find while I am surfing.
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