We should be different. If we’re not different (in a good way), we need to be better or cheaper. You are not looking for methods to be cheaper. Being better is always an option; being the best one will always be attractive. But, how are you going to be best and how do we measure quality?
It’s not easy. You might consider yourself the best, many of your customer might agree with you, but what about the market?
Small features big impact
You’re different (and better), but it might not be that obvious to your customers at first. Sometimes it’s the small details that makes you different. Sometimes people might not even realize why you are different until they’re being told the reason by an existing customer.
Sometimes a smile is the only difference, and sometimes it’s enough to make your customers return. At other times, we discover what seems to be small details that makes a huge difference.
I really enjoy listening to podcasts. I listen to podcasts every single day. You can find the podcasts I am currently listening to here.
I’ve been asked many times which podcast is my favorite, but I can’t just say one. There are so many awesome podcasts, that’s why I have added all my favorites to the list.
I have been using many different apps to listen to podcasts. The latest one was Stitcher, until I read a blog post from Carolyn at Wonder of Tech.
Carolyn wrote that Overcast is her favorite podcast app. I trust Carolyn (think about the painter), and I read the post. I was very satisfied with Stitcher, but Carolyn wrote about two features of Overcast that impressed me.
First, there’s smart speed that closes the gaps or “dead air” between words. This makes it faster to listen to a podcast since we don’t need to listen to “any” silence.
The second one is voice boost. It maintains an even volume during the episodes and the various podcasts. I have listened to many podcasts with various quality of sound.
I had heard of Overcast before, but reading the post from Carolyn was the first time I had any information about smart speed and voice boost. I noticed that I just had to switch to Overcast rigth away, and a few minutes later I had upgraded to the paid version.
How easy would it be for your clients to replace you?
I started writing about the painter, I continued to write about the reason I switched to Overcast, and now I’m thinking about an important question.
Let’s get back to the painter for a moment. I know nothing about him. But I would have hired him, because he was showing up for work, he was doing the work, and a person I trust hired him.
But, it would have been easy to replace him. There are a lot of painters. And, I know a lot of people who have hired other painters.
I switched from Stitcher to Overcast within a few minutes, without thinking much about the decision. I just felt that it was the right decision to do. Overcast had two features that I hadn’t used before, and both was “perfect” for me (and different from the other podcast apps I have been using).