I have been telling you about the video blog I’m going to be launching for the college. Hold on, things are happening fast. I’m about to leave for a vacation in Italy, so the launch won’t be before I get back home. But, we managed to finish the first video, and I’m going to show it to you today.
Stepping out from the shadows
To me, inbound marketing is about telling people authentic stories, and attracting visitors with quality content. The videos will be showing “every” side of our college and college life, not just the most glamorous. I don’t have a full detailed plan yet, but what I am looking for is a way for people to understand what being a student at our college is like. I don’t want to be showing the world that everything is perfect when it’s not, but on the other hand, we will be focusing on the positive sides of being a student.
The balance between the positive effects and what might be negative, are going to be really hard. Usually, we wouldn’t have been adding any of the negative sides on any type of advertisement and we would have been completely silent about it. I’m thinking that if we do things right, we can turn something negative into something positive. It’s all in the details.
The reason I’m launching the video blog, is solely to attract new students to the college. There shouldn’t be any doubt about it. I’ve been a student myself, years ago. And, I always wanted to see how it was like, before I actually moved across the country.
I talked to friends and family about education. I watched advertisements. I read what seemed to be hundreds of pages of text. I viewed a ton of pictures. And, I’m not sure any of it helped on the decision. It was just as difficult. What type of education should I be studying? What university should I apply to, or should I start working instead? Well, the choice between working or studying wasn’t a real option. I had decided that I was going to study, even though I didn’t really know why.
I just know that I would have wanted a video blog to look at when I was going to decide what to do with my life. It’s a really difficult decision. And, I want to provide the best possible information to help people with this decision. That’s it. That’s the reason why we’re launching.
The two sides of the story
I’m proud to say that I’m a firm believer that this is going to be a huge success. This is something I would have wanted wanted, and actually something I felt that I needed at the time when I was going to decide. This feeling is important to me. I’ve been studying what Marcus Sheridan have been doing to transform his swimming pool company, and I’ve been learning how important my mindset is from brilliant people like Adrienne and Carolyn. If I am certain that this is going to be a success, it’s going to be a success. That’s how powerful our minds are.
I’m also proud to say that the best part of creating the videos, is the who-part. Do you know who the people behind the videos are, the people creating them? It’s not me, that’s for sure. Think again. Who are the best to create videos for a college? You are absolutely right. The students. We’ve managed to find two incredibly gifted students (they are actually studying video production), and they are going to be creating the videos from their perspective. I’m going to be sort of behind the scenes, not like a producer, more like the annoying college employee telling them about new projects.
This is the first video
We’re going to show people what we do and how we do it, and at the same time, we’re not using high priced video artists. We’re paying our students. I can’t even begin to explain how excited I am about this. I’ll let the first video do the explaining.
This video is from the first day of school at our college. 16 August 2011, was the day when all new students had to be at our school to register for the semester. This happens once a year. To me, the first day of school, no matter what type of school you’re attending, is a very special day. Hence, the college should do everything in their powers to turn it into the best day ever. People are excited. They’re a little afraid. Most of them don’t have a clue of what to expect. So, we want to show them that they can trust us, that we will take care of them, and that we’re just as excited as them.
Ah, we played really loud music outside. We hired a DJ. We’ve managed to hire three of the best stand up comedians in the country, and they did an awesome show for apx. 75 minutes. We gave the students free ice cream, free soda, and free headgear designed by students (similar to Buff) – and more.
The girl talking in the video is a girl who’ve actually never been to our college. This is her first day. The students that are filming, followed her from her home, in her car while she was driving to the college. They interviewed her while driving, and asked her about her expectations, and they followed her throughout the day. Finally, she tells us what a great day she had, and that she just can’t wait to get started. It’s a fantastic testimonial (the video is in Norwegian, so I guess you better trust me on this).
I hope you enjoyed it. I have in fact a question for you.
Is this really inbound marketing?
What you’ve seen is our first video. I really enjoy watching the video, yes, I absolutely love it. I think it’s perfect. But, when it comes to inbound marketing, I’m a little afraid that we’re too focused on creating a commercial. That we’re too focused on adding cool effects, and trying to impress the viewer, instead of just telling it like it is. What you’ve seen on the video is exactly what happened, and the girl was not instructed to say anything, we just used her words. But what I’m talking about is the filming and the effects, and that we might be turning an authentic story into a commercial (and not many people believe that commercials are telling authentic stories).
I’m very interested in your thoughts on this.