I was tired, and I thought I heard the cat purr. But I didn’t. Looking in the mirror, seeing my messed up face, I started to think about a quote. “Know your enemy and know yourself and you will always be victorious” from The Art of War by Sun Tzu. I added toothpaste, and started brushing my teeth, and then another quote entered the bathroom. “Keep your friends close and your enemies closer”, I believe I heard it while watching The Godfather part II. Now Michael Corleone was looking at my messed up face in the mirror. He was smiling, and finally, I was smiling.
What a brilliant idea!
I don’t have any enemies, but thinking of this quote, I got this brilliant idea for the college where I’m working.
Kids exploring colleges and universities
In Norway, kids in High Schools are always exploring colleges and universites at education expos. This is important, and it might be even crucial in order to get kids interested in higher education. And, it’s very important that as many colleges and universities have representatives attending the expos, because we really want kids to be more educated. We’re competing, but it’s not really a competition. We all want kids to get their education. It’s important for the county, it’s important for Norway. It’s important for the world and our species.
We’re attending several of the education expos, and we’re there along with all the other people from the other colleges and universities. And, we’re doing exactly what the other people are doing. We’re smiling, talking about why the kids should attend a college or a universtiy, and we’re whispering, pick us, pick us, and we’re giving them the best available information.
So far so good. This is how it’s been for a long time.
Thinking about “keeping my enemies closer”, I thought that it was time to stand out from the crowd, doing it inbound marketing style.
We’ve been at the different education expos, and we’re still going to be at the expos in various parts of the country. But, after brushing my teeth, I contacted the company behind the expos and told them that we want “our own” expo. We want people to visit our college, even our “enemies”.
A long story turned into a a few sentences. We’ve started cooperating with the company behind the expos, and in January next year, we’ll have our own expo (for the whole county). The universities and colleges (our “enemies”) are going to be at campus, and all the kids from the High Schools in our county are going to be at our campus as well.
We’re going to show them why we’re remarkable
The thing is, we’re selling education. And, in Norway, I believe that most colleges and universities are close to identical. It really doesn’t matter which one you chose. They’re almost all public, and the quality of the education is close to identical. Standing out from the crowd is difficult. Hence, we need to grab every oportunity available to us.
Being inside our home is going to be awesome. You probably know this already, but we’re always more comfortable at home, and we’re a lot stronger inside our castle, and we’re more creative, and seeing us at home is very different than seeing us in a completely different place. At home, we got that extra glow.
We’re going to show the people who are representing the other colleges and universities that we’re remarkable, but more important, thousands of kids are going to visit our college and they’ll see that we’ve invited every university and college to help them make the best choice for their education.
I’m excited. In fact, I’m very excited.