the One Mistake at Hidden Sales Project

This new “project” caught my attention yesterday, when I received an e-mail offer from every list I am a member of. And when I receive an identical offer from all, I get a little curious. The Hidden Sales Project seems to be all about how to make money in the backend, like with One Time Offers and various marketing tricks to get your buyer to buy even more or turn your visitor into a buyer with a few small steps.

There are a lot of interesting examples in the hidden sales project e-book and the videos, and they list them all at the sales page. The price is ok, I think the $47 for an e-book like this with so many interesting examples and 140 pages might be worth it. I am not sure if I am going to buy it, but I have thought about it and I might do it I just haven’t decided yet.

What is more interesting though than the e-book and the videos, is that when you click on the order button (at the bottom), you will end up at a page with a new offer (of course, this is what the hidden sales project is all about). This offer seems to be really great. You get 4 professionally written One Time Offers, and you get 48 interesting products to sell (and I think you get to keep 100% of the commissions). This platinum package costs $97 and it seems to be a very good deal.

But the one mistake comes when you move your mouse to the top, like you are going to click the back button and leave. They are probably using a script like the exit grabber to display a message.

But why would they want to display a message about buying the first package for $47 instead of making another awesome offer, the third offer that will keep their visitors from leaving? Or why aren’t they saying something about the $97 platinum package instead?

They might think that if people move their mouse to the top (anywhere on the top), they are going to leave. If they are about to leave, they have already decided not to buy the platinum package for $97, but they might still want the cheaper one.

I personally think that this is a mistake, and I would have used the “third offer” and found a new package that might be somewhere in between the $47 and the $97, maybe a different package for $67. This way they could earn $20 extra for each sale.