Sometimes you need to LET GO. Take a look at your Facebook newsfeed, ask yourself this question; do you see anything behind the scenes from the businesses you’re following? Are they doing anything to engage you?
I keep reading blog posts, articles and books about social media to understand how to become a better marketer. I’ve always believed that, in social, as a business, we should focus on life “behind the scenes”, build relationships with fans and do our best to engage people with what we’re doing.
Think about it for a minute; are you using the 80/20 rule to self-promotion? I know people would get tired of me, talking about myself, and publishing pictures of myself. I get tired, just writing about it. What if I focused on the people I’ve met on my journey instead – I know that would be interesting.
The book I’ve been reading is written by Gary Vaynerchuk, and the name is Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. I’m not going to do a full review of the book. But, I’ll tell you two things:
First; you should read it. Start today, or as fast as you can. It’s the best book on social media I’ve read, period. It’s easy to read, it’s fairly short and with great explanations. It focuses on businesses, and all sorts of businesses. It’s all about how to be successful on social media with your business. It uses great examples from all the most popular social media platforms.
Second; the title of the book, explains what your vision in social media should be. The title is using boxing as a metaphor. We should all jab, many times (not just three), before we throw the hook punch. That’s what they do in boxing, and that’s how we should do it in social. We should keep working “behind the scenes” building relationships, by publishing questions, adding images, things that makes people want to stay with us and engage with us, until we’re ready to hit them hard with a sales message.
We can’t just build relationships, without ever focusing on selling. But, if we always focus on selling (like a lot of businesses are doing), eventually, we won’t have any “fans” left. So, add images, quotes, questions, and everything from “behind the scenes”, and then, focus on the sales message. Then, turn back to the beginning, and start jabbing, with images, quotes, questions and everything from “behind the scenes” and finally, you add another sales message.
It’s not as easy as it sounds. On the other hand, it’s not as hard as it looks.