I have always been fascinated by niche marketing and especially with the process of finding the niche. To me, a niche should always be related to something you’re truly passionate about, and that’s the only way to guarantee success in niche marketing. Today I want to show you exactly what I did to find a fairly narrow niche with 201,000 local searches a month, and fairly low competition.
Niche marketing – a definition
Niche marketing is more or less the opposite of the mainstream market. A niche is a small and narrowly defined group of potential customers.
You probably already know how much I love pizza. Pizza is a huge market, but it can be considered a niche in the food industry. But, a better example of niche marketing, would be to focus on calories in pizza. That would be a niche focusing on potential customers who are concerned with diet and calories combined with pizza. You might not think that this is a huge market, but just wait a moment and watch the video below.
A niche could be close to anything and niche marketing is about finding the niche, and how to market it. I’ll show you the first steps of niche marketing, by using Long Tail Pro (read my review of Long Tail Pro, I’ve also included a video in that post).
Video of the first steps of Niche Marketing
I decided to create a video of how I use Long Tail Pro to find a niche. The first steps includes:
- Using a broad keyword that you’re passionate about (pizza)
- Doing a search to find a specific keyword (calories in pizza)
- Finding an available domain (calories-in-pizza.com)
- Looking at the competition (the top 10 in Google)
Niche marketing is a lot more than what you’ve seen in the video, what I’ve done is to just cover the basics. One thing I haven’t talked about in niche marketing is to find a niche where you’ll understand that you’ll be able to earn money. The easiest way is probably to look at advertisers (in AdWords, by using Long Tail Pro). If there are advertisers, there is a market.
Your turn: What’s your view on niche marketing?
I’m still not involved in niche marketing. But, I love to play around with the tools and I love to think about what I should be doing when (or if) I start a new site. Like I said in the video, one of the easiest ways to earn money from niche marketing might be to start a blog and add Google AdSense to it. Especially for a keyword with apx. 201,000 searches a month – but in the end, it’s all about passion.
That’s my opinion.