I remember a few years ago when the largest milk manufacturer in Norway was launching a new product for kids. There was a lot of discussions about them in the newspapers and on TV when we heard that they had used Child Psychologists to form the milk cartons with colors and drawings.

Thank you for your comments. I agree with you that McDonald´s are successful and that their playgrounds are safe (at least they look safe).

I am only questioning their marketing methods and that they are targeting children. It might be ok to target children through their parents, for instance by convincing parents that they have to take their children to McDonald´s because it looks like a great place. But I don´t like it when companies goes directly to the children.

In fact, in some markets, the McDonalds Playground may be one of the safest places for kids to play … no cars, no needles, well maintained equipment and few thugs.

While McDonalds sells a great deal of product, they also make a great deal of money from their Real Estate holdings and that was Ray Kroc’s real gift to the McDonalds franchise system.

Simon Rolfe, Senior Partner
Creative Genius Communications Inc.
ideas@creativegenius.ca
http://www.creativegenius.ca
(613) 830-4208