sly : marketing

The New Michelin Man and Your Story

Look at Bibendum, yes, the Michelin Man. He was first introduced in 1899, that makes him more than 110 years old. Today, he’s never looked younger or stronger. He has become a super hero in their new global advertising campaign.

Video: The Michelin Man defeats the evil gas pump.

The moral of the story?

We should all revive ourselves and our businesses. We shouldn’t have to wait 110 years before we realize it’s time to do something different. And when it’s time to revive, always return as a super hero.

Why? Well, everybody loves super heroes.

Photo: Tinuo Bao

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