At the moment, I’m thinking about the importance of dialogue.
I’m in the kitchen, it’s early, and I’m writing a post that will be publishing in a few minutes. I know some people will read it, because I’ll look at Google Analytics, but I have no idea what you think, unless you tell me.
I have asked myself, why do I want more comments, and dialogue is the word that keeps coming back to me.
Dialogue is important to move forward as a blogger, and dialogue is important if you want to build relationships with your readers. Relationships is one of the most important elements of marketing.
But, a dialogue will help you go from a good blog post, to a fantastic blog post. It will help you move past good and ordinary, because in the end, your content will have the helpe of many brilliant minds instead of you alone. You’ll set the standard, and start the story, but once your readers start engaging, you have no idea what’ll happen.
And, that’s exactly my point.
New breakthrough commenting system for WordPress
I have just started to use a new commenting system for wordpress. I believe it’s a breakthrough commenting system, because it makes dialogue a lot easier. And, so far, it’s the most powerful blogging system I’ve tested when it comes to engagement (and that’s what I want to be focusing on).
The system is Postmatic.
This is a short statement from the Postmatic site:
Engage your readers at their own pace with 100% email-based commenting. The days of one-way notifications are over. It’s time to let them hit reply.
Postmatic lets your readers subscribe by email when they leave a comment. Subsequent comments and replies will land in their inbox, just like with Mailpoet, Jetpack or Subscribe to comments. Except now with Postmatic, they can comment back and keep the conversation going just by hitting reply. They never have to leave their inbox.
Like I said, I have been testing it on different blogs, and I think it’s amazing. I find it a lot easier to keep using my email to comment on a blog. I have read the blog post first, and I keep commenting on the content, even though I’m not visiting the blog every time I want to be part of the conversation. I’m not sure if it’ll increase traffic, but I’m confident that it’ll increase engagement and help turn a post into a conversation.
This is brand new to me. I’d really appreciate your thoughts.
What do you think of Postmatic, have you tested it on other blogs?
Leave a comment and let’s test the system together.