sly : marketing

Negative is More Powerful

It seems to me, that whatever topic, or whatever happens in life, negative is always more powerful.

The reason I’m saying this, is that negative thoughts seems to get more attention, and have more impact than positive thoughts. This happens in life in general, and in media, and to me as well.

Let me give you a recent example.

I have a newsletter which I’m sending to my subscribers every 4 days. It’s usually all about Internet marketing. I’m not saying that it’s the best Internet marketing newsletter, because it’s not. It’s probably not among the top 10 either. But I try to do my best.

People do unsubscribe, and every time someone unsubscribes, they can leave a comment about why they decided to unsubscribe. I’m not sure, but I think that one person every second week might be unsubscribing. I only receive comments once a month or so.

I also get feedback from people who are satisfied with being subscribers to my newsletter. They are usually asking me questions related to the topic of the newsletter, but once in a while I get compliments about the newsletters, and I really enjoy the feedback.

I get a lot more compliments than negative feedback.

But the negative comments takes a lot more of my time.

My point is this, when I get a negative comment, I really think about it, and if possible, I do something about it. I change whatever the person said I needed to change, even though it was only one person out of 500 that wanted this change. It’s probably not a good thing, but I can’t stop thinking about it, until I’ve made the changes or done something in order for the person to become satisfied.

What does this mean?

If this is true, would focusing on negativity bring you more traffic and get you more attention, and in the end, bring you more sales?

I’m not sure.

Media really enjoy negative stories. Murder, death, scandals, whatever, the media is packed with negative stories.

What if you focused on the negative parts of your business, and end up saying that you’ve fixed them altogether?

Could a negative focus have a positive impact?

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