sly : marketing

My Gut Feeling Says Start Another Blog

When should you start a blog, and if you have multiple blogs, when is the time to start another one?

It’s fairly difficult to answer the questions above, and I am the first to admit that I have no clue what I am doing, other than listening to my gut feeling. If I feel like starting a blog, well, I will start it, no matter what people are telling me.

Don’t get me wrong, I listen to advice, I always do.

One advice that I have listened to, several times actually, is that I shouldn’t start another blog before the one I already have is popular.

I am not sure what people will tell you if you ask them to put a carachteristic on me, but I think that some would say that I am fairly unpremeditated. I like to do things the way that suits me, and many times I act on my gut feeling, and it happens fast. If I feel like starting another blog, it can happen within the hour. The blog will be up and running in matter of minutes.

I am not sure if this is a good thing or not. Well, sometimes it should be considered a strength, other times, it might be considered a weakness. It all depends.

Now, I have this gut feeling, fairly late on a saturday in March. My wife and kids are watching TV, we’ve just finished eating a late dinner, and I have hidden myself in the office, listenting to old Erasure songs.

Let me tell you about it.

I have a domain, I really like it, but I don’t use it for anything. It’s about to expire. The reason I haven’t used it for anything, is because I had a gut feeling, and I was impulsive. I wanted to write an ebook about marketing mistakes, and why most people fail at Internet marketing, but I ended up with an interesting sales page and no ebook. I got started, but I lost interest, or I should probably say that I had too many other projects, because that’s the real reason.

Now, I am thinking about creating a blog, and using it for the same reason; writing about marketing mistakes. It would be a blog about mistakes, nothing more and nothing less. I already own the domain, and it would focus my blog posts. This blog (slymarketing) would be about ways to do successful marketing and some interesting thoughts, while the other one would be about failure and things you never should do.

Right now, this thought sounds very interesting to me.

It’s not really that hard to build a kick-ass blog.

The problem is time, I barely have the time to write posts on my two blogs. Adding a third blog won’t help me get more time. I guess I have to work a lot smarter, and it’s tempting to see if I can.

And, I think that adding another blog means that I will get less content for my blogs. Today, I am writing about everything related to marketing, and I am posting it to slymarketing (the blog you are reading this very minute). Adding another blog related to marketing is not going to help when it comes to creating content, or maybe it will (it will help me be more focused)?

And, I have to hire a designer. I want a cool blog design, and a professional designer will cost hundreds of dollars. But, it’s not really about the money.

I think that time is of the essence, as well as content. Adding another blog might destroy what I have created, but on the other hand, adding another blog might be the wisest thing I have done in a long time.

It’s hard to decide.



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