You might have noticed that I am starting my own business. I’m both excited, and at the same time, I’m a little nervous. It was a hard decision. But it was the right decision.
I will keep blogging and I’ll keep writing fiction, and I’m not giving up when it comes to finishing my first novel and getting it published. It’s going to happen in 2012, that’s my one goal for this year.
But, I decided that I wanted to make a huge change in 2012. I want to start making a difference. I’m going to do that by starting my business on 1. April, and this means that I’m leaving the college (where I’m currently working).
I keep thinking that I’ll need to hustle to be able to support my family by doing this change, but I’m so excited about being able to make a living by sharing my marketing knowledge with more people and businesses. I love to work, and I keep doing my best to get things done and be as productive as possible. So, hopefully I won’t have to struggle every single month to make ends meet.
How I Got My First Client
I am a strong believer in inbound marketing, and to me, this means that I’m not focusing on who I am, I am not focusing on my education or my marketing experiences or what I can do for my customers.
I have been presenting the state of marketing and the future of marketing, with only the content in mind. I have hardly mentioned my name or my business. At first, I thought that not focusing on me at all, would make them forget who I am. And if they didn’t forget, they would take my information and marketing techniques, and hire someone else to do the job.
But, that didn’t happen.
I am a strong believer in quality content and that content will change the world and make it a better place. I want to remove traditional ads, and make businesses stop hiding their so called secrets. I want them to share everything, and I will do my best to make people realize that it’s important that they open their doors and invite their enemies inside.
I got my first client by being authentic, building relations, and creating trust, by focusing on content.
I didn’t say it, but I could have: Use what I just told you either by doing it yourself, or hire someone else, it doesn’t matter, as long as you please focus on content. I don’t remember if I said please more then once, but I could have, because the marketing method was the message.
My first client and why I am the proudest man alive
At the time I decided that I was starting a business, I started to think about who my first client would be. I had no idea, but I knew that I would have said yes to almost anybody. The first client is important, because I really need money and testimonials. Social proof is one of the most important ways to get more clients, so I would have said yes to almost anybody, just so I could get started.
I love living in my small Norwegian town. The town is Halden, and it’s very close to the border of Sweden. It’s just a little more than a one-hour drive from Oslo (the capitol of Norway) and aproximately a two-hour drive from Gothenburg (an awesome Swedish town). The nature is fantastic, and it’s a quiet place and a very safe environment for my kids. I’m eager to get more people to visit and realize how fantastic it is in Halden. I want tourists to come from all across the world. And I’ll do my best to market my home town while doing my best to market businesses.
My first client is Grenserittet, one of the largest mountain bike (MTB) races in Norway and Sweden and the biggest MTB Race between two countries. I’ll get the chance to not only make my first client the happiest client in the world, but I get the chance to market the place where I live, the place where I have spent most of my life, and where my parents, grand parents and great grand parents spent most of their lives.
But that’s not all.
I’m so proud of working with a client with such an awesome product. I don’t have to do a thing to make them change what their currently doing, because their product is amazing, and their customers are saying it as well. But, together we’ll make a difference. We’ll turn this race into an unforgettable experience both online and offline, because it’s not just about the race anymore. It’s about being 100% authentic, creating strong relations, and trust, based on content.
Here’s a video from Grenserittet. Do you understand why I’m so excited and the proudest man alive?