It’s still dark outside. You’re still sleeping. I’m sure you are. I’m the only human awake. It’s me and my cat. He’s staring at me while I’m looking at myself in the mirror.
I am a business owner. But. Am I any different?
I think not. Even though I have to focus on different things. And that’s my biggest challenge.
It’s 4 am, and I have been looking at myself in the mirror for 30 minutes. I am trying to look at myself as a business owner and at the way I do business. It’s not just about marketing anymore. I’m a business owner, and I need to have a closer focus at the turnover, the costs of running my business, and the income.
I have never been good with numbers. Well, it’s not that I haven’t been good (and that I can’t learn), it’s more that I haven’t been interested, and not focused enough. Now I’m thinking that I need to be.
Business is all about numbers. If I’m not making a profit, I won’t have a business anymore. That’s the brutal truth.
I shouldn’t invest
I love to test new things. I used to test new wordpress plugins every week. I used to sign up for several new services every month. I tested new social media managers in order to find the social media manager I really want. And, I read books every single day. I’ve only been a business owner for the past 40 days or so, but my focus is already different.
I want LiveFyre, but…
I have been watching the improvements at Jack’s blog and after he installed LiveFyre for his comments, I was so impressed by it. To me, LiveFyre seems to be close to perfect, and it’s free. And with their latest update, I’m not sure if I can keep myself from not installing it and testing it on my blog. But, there’s a big but. If I install LiveFyre, I will spend my time with things that might not be relevant for my business. That’s time I should spend on my clients instead of making “minor” adjustments on things that are not making me money. And, since I have already invested money in buying CommentLuv (and I really love that plugin), this investment would more or less be a waste of money.
A few months ago, I wouldn’t have thought twice about installing LiveFyre.
I want to switch hosting, but…
I used to have major issues with my webhost. But, I stayed with them for years. Finally, I took action and switched to HostGator. It’s been great, but for the past few months I have experienced some issues, and the downtime is not something I’m proud of. As a business owner, I don’t want to think about the technical server issues. I just want to focus on what’s important for my business, and the things that makes me smile.
I have been reading rave reviews about Synthesis, the web hosting from Copyblogger. They are a wordpress host and includes support for the Genesis framework (and that’s what I’m using). It seems like the perfect host for me (it’s more expensive, but I don’t need to be focusing on all the wrong things if I have a reliable host).
But, as a business owner, I am asking questions. How much time will I use on the switch? Is it worth the extra cost? I used to just do it, and take action, just because I had a feeling that this was going to be something better.
I should invest
The image in the mirror is telling me something. I am looking at a man that used to be me.
I have always been asking questions, but the questions have been different. I have always been playing it fairly safe when it comes to investing money, but not this safe. The questions I am asking are more detailed, and instead of being creative, and testing, I am focusing on playing it safe (because I’m a business owner).
The reason I should invest is that I always keep improving my skills, and one of the most important reasons why my clients hire me, is that I am testing and learning and keeping myself updated on what’s happening.
If I am playing it safe, I’ll be just another boring business owner.