I can’t believe what I am currently looking at. I am using contact lenses, and all I can think about is that they’re playing a trick on me. It looks like my eight year old daughter has a large dragon tattooed on her belly. I know that it’s a fake, but it looks like the real thing. All I can think is, oh no – she’s growing up way too fast. And what’s going on in the world when eight year old girls are getting tattooes?
On the other hand. She looks amazing. The dragon is bright red and yellow. It looks like it has come to life and that it’s ready to fly away, and spit flames at me. I can’t decide, it’s like I’m hypnotized, and I’m under the spell of the dragon.
Fake tattoos are awesome
Looking at my daughter and her dragon tattoo makes me think about one really important aspect of marketing, one that a lot of people never think about. I’ve read a brilliant post (and watched the awesome video as well) where Ryan Critchett talks about one part of it;
how playfulness in social media helps sell products.
As my daughter is walking up the stairs towards her room, I’m thinking that this fake tattoo thing is a great idea from the tattoo business. My daughter loves tattoos already, and if they continue to develop and sell her the fake stuff, one day she’ll be old enough to decide to buy one for herself. I’m not saying that there are tattoo businesses involved in creating and selling fake tattoos, but it would be a brilliant idea if it was.
Make people play and start preselling your products
I love to play and I love contests. I still remember back in the days when I almost never slept, and just kept playing Civilization all day and night. It’s a long time ago, in what seems to be a completely different world. I didn’t have kids, I could do whatever I wanted all day long – well, almost.
The fake tattoos made me realize the power of preselling, and how we should be combining our products with playfulness. I believe that in a way, we are all interested in playing. We just don’t have the time to stop and think about it. We’re living in a busy world. And we’re too busy to realize that we’re busy.
The piano stairs
Make it your goal to get people to start playing. Ah, that reminds me of the piano stairs. Look at how people like to play, it even makes people want to take the stairs instead of the escalators.
It’s about playing and having fun.
The world’s deepest bin
We need to be creative to make grownups like you and me play. But it’s not that difficult really.
The iPhone app that helps me from going insane
I read a recommendation for iRewardChart at Wonder of Tech, and I thought that this is an iPhone app I just have to try. I’m not going to go into details about all the problems I was having with my kids. They’re 8 and 5 years old, so there are problems all the time. After making everything, the daily routines, into a contest and a game, life is so much more interesting and fun.
I give the kids stars when they behave and do something according to the rules. I’m the judge and I set the rules. For instance, I give them each a star if they go to bed on time. And I can give them red stars if they are not behaving. When they have enough stars, they can use the stars to “buy” something. For instance, if my daughter has 20 stars, she can exchange them into a bowling night. Which is awesome by the way.
Turn your brand into something fun and exciting
Say it out loud, what can I do to make people play with my brand? It’s so much easier when you say it out loud. I bet you can think of something. Even my dentist makes me excited (I’m not sure if it was his intention).
For instance, you can give random points of kindness to your customers, and let them exchange the points into products. A woman enters your store, and she is just plain awesome and funny, give her a point, and tell her about it. She’ll tell her friends. They’ll tell their friends and so on. There are no rules, just plain excitement. Give points to people who excites you.
If people keep thinking about our brands without ever having bought any of our products, well, then we’re onto something interesting.
Image by ddmatt31